Baby gift market gradually increased

In today’s environment of rising prices, parents continue to invest generously in their children's needs, and their budgets for baby-related products have not been cut. As a result, the market for toys, clothing, and baby essentials remains strong and vibrant. This has attracted more and more businesses to focus on this niche but growing sector. The high-end baby gift market, in particular, is gaining popularity among consumers, whether they are buying for personal use or as presents. Xiao Ying, who works in a public institution, recently purchased a baby gift for her cousin who had just given birth. “My cousin had a daughter, and I was unsure what to get for the baby. I went to the baby section of the supermarket and saw a wide variety of options—gift sets, bottle kits, toys, and even baby skincare packages. Everything looked so tempting, and I found it hard to decide. After careful consideration, I chose a baby skincare set, which my cousin loved.” Like many others, Xiao Ying’s experience reflects how the baby gift market has evolved from an afterthought into a meaningful and growing trend. According to industry insider Mr. Cai, the demand for unique and special gifts has driven the growth of the baby gift market. Surveys show that gift-giving is a major factor influencing purchases of premium baby products. As the market expands, it has also contributed to a more diverse development within the broader children's product industry. Additionally, some parents are motivated by the desire to give their children a sense of superiority over peers and to showcase their own status. Ms. Li, a mother of a 1.5-year-old, shared, “Since my daughter was born, I go to Hong Kong every month to buy her milk powder, food, toys, and clothes. When I travel abroad, I also buy snacks and clothing for her.” Though not young, Ms. Li represents a growing trend among mothers who want to provide the best for their children, ensuring they don’t “fall behind at the starting line.” Whether for personal use or as gifts, well-designed baby gift sets are always appreciated. Mr. Cai also noted that many parents take advantage of holiday sales and discounts to update their children’s wardrobes or give gifts to family and friends. High-end brand baby gift sets, in particular, have seen increased demand. While the baby gift market mainly targets affluent consumers, its influence on the broader children’s market is still limited. However, Mr. Cai believes that as the baby gift market continues to grow, competition in the children’s consumer market will become fiercer. China’s consumption pattern is shifting from “quantity-based” to “brand-driven,” and companies without strong branding or original designs may struggle to keep up. Those with higher brand value, on the other hand, are likely to gain more market potential in the long run.