Dongguan Junye Garment Co., Ltd. was established in June 1999 in Humen Town, Dongguan City — a place known as the "First Town of Chinese Clothing." The brand "Novars" was founded on the creative vision of renowned designer Dennis, with the philosophy of "I am no longer unfamiliar," blending global fashion trends with local style preferences. Over more than a decade of dedicated development and strategic management, the company has grown into a well-known large-scale apparel enterprise, integrating research, design, production, and sales.
The company has an extensive modern facility covering over 20,000 square meters for design, R&D, and manufacturing, along with high-end office space exceeding 8,000 square meters and a workforce of over 1,000 employees. It has imported more than 1,000 advanced production machines from Europe and Southeast Asia, ensuring that its technology and production standards are internationally competitive. In May 2005, the company officially joined the China Anti-counterfeiting Trademark Council, and in July, it successfully obtained ISO9001-2000 certification. It has also been recognized with titles such as "Guangdong Famous Brand Products," "China Inspection-free Products," and "Guangdong Famous Trademark," laying a solid foundation for international brand expansion.
The company places great emphasis on talent recruitment and training, assembling a team of industry experts to lead brand management and operations. It actively adopts international marketing concepts, including the CIS brand strategy and TMC market integrity strategy, while implementing modern management systems to ensure efficient and standardized business operations. This approach has enabled the company to achieve low investment with high output and efficiency, creating a sustainable growth cycle.
To stay competitive, the company has built a strong terminal service team focused on store management, promotions, inventory control, and staff training. These efforts continuously enhance the brand's strength at the retail level, reinforcing the belief that "the terminal is king, and retail rules."
With a forward-thinking business philosophy centered on innovation, the company has optimized its logistics system and refined its franchise model. This has allowed the "Exotic People" brand to expand nationwide, establishing over 20 agents and more than 1,000 stores. According to the "Xinxiangren" brand development plan, the company aims to elevate "Exotic People" to a top-tier national brand by leveraging product, price, advertising, brand, and management advantages.
As the saying goes, "If you don’t move forward, you will be left behind." All employees of the company remain committed to continuous improvement, striving to enhance both production and marketing systems to deliver better products and superior customer service.
For partnership inquiries, please contact Mr. Long Jian:
Mobile: +86 13423063984
QQ: 596182768
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