The China Apparel Fair recently took place at the Beijing New China International Exhibition Center, as planned. Over a thousand renowned domestic and international brands participated in the event, showcasing the latest trends in fashion. Among the many exhibitors, Shu Lang made a strong impression with its new brand, "Gao Song," presented in a uniquely designed, eco-friendly exhibition hall. The fair also featured an interview with Wu Jianmin, Chairman of the China Textile Economic Information Network, highlighting Shu Lang's leadership, environmental commitment, and corporate responsibility.
A photo of Wu Jianmin, Chairman of Shandong Shulang Garment & Apparel Co., Ltd., was displayed during the event, offering a glimpse into the company's leadership. In the interview, Wu shared insights about the company's journey and vision.
**1. Reporter: Could you tell us about the history of Shulang and your original intention when starting the business?**
Chairman: Established ten years ago, Shulang has grown steadily and now holds a prominent position in the industry. In 2007, it was awarded the "National Outstanding Performance Award for Women’s Wear" and ranked among the top 100 garment companies in China, leading in sales profit margin.
In 1999, I stepped into the fashion industry with determination, starting from scratch on the roadside. To overcome the lack of equipment and facilities, I impressed a veteran in the clothing accessory industry with my passion and trustworthiness, securing over 2 million yuan worth of production equipment. Through hard work, technical research, and personal involvement, I gradually built the "Shulang" brand and developed the innovative "six plus one" model—covering product development, raw material procurement, warehousing logistics, wholesale operations, order processing, and terminal retail, with the addition of high-level manufacturing. This model allows Shulang to maintain control over pricing and market influence while reducing costs and improving efficiency. During the global financial crisis, we integrated international resources, hired foreign R&D talent, and established a European branch, enhancing our R&D capabilities and optimizing the industrial chain. This helped Shulang expand internationally and upgrade its brand.
Shulang aims to build a century-old brand based on public recognition and the Volkswagen name, focusing on rigorous internal management and a comprehensive industrial chain to ensure sustainable profits.
**2. Reporter: What are Shulang’s current advantages, network, and sales performance?**
Chairman: From the beginning, Shulang has focused on independent innovation and strict corporate management. This culture helped the company thrive during tough times. The core of Shulang’s culture is finding opportunities in challenges, maintaining confidence in difficult environments, and surviving in competitive markets.
Shulang capitalized on the transition from a planned economy to a market-driven one in China. With the rise of informatization and changes in time and space perception, the industrial structure of China’s past has evolved significantly. Shulang seized these historical opportunities to change the long-standing perception of Shandong’s textile products. Secretary Hu Jintao’s proposal for the Blue Peninsula Economic Belt and the development of the peninsula’s light rail system have provided further growth opportunities. Shulang aims to use national development strategies to upgrade the Chinese clothing industry cluster, making Shandong and northern clothing enterprises stronger and more influential, contributing to the nation's fashion industry.
With the support of commercial giants and its own strong brand management, Shulang expanded from a regional brand in Shandong to a national one. Branches were established across the country, including in Northeast, Beijing, Shanghai, Tianjin, Northwest, Nanjing, Wuhan, Shenzhen, Chengdu, and Jinan. Its market network in inland China is now well-established. Collaborations with major retailers such as Beijing Wangfujing Group, Dalian Dashang Group, Shanghai Bailian Group, Shenzhen Maoye Group, Tianhong Group, Wuhan Wushang Group, Chongqing Zhongbai Group, Hong Kong New World Group, Parkson Group, and Pacific Group have led to consistent success.
As the fair continued, Shulang’s presence remained a highlight, showing its strength and future potential in the ever-evolving fashion industry.
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