On March 28th, the prestigious CHIC trade show, Asia's largest professional event for the garment industry, will kick off in Beijing. This year, a fresh men’s fashion brand named Arlandt will make its debut at the exhibition, unveiling a range of
New products. As the spokesperson for ALT, the iconic duo "Fahrenheit" will be on-site to perform a special installation titled "SHOW," featuring professional models and adding an extra layer of excitement to the event.
[Image: http://i.bosscdn.com/blog/20/10/31/810446630.jpg]
Since their debut in 2005, "Fahrenheit" has captured the hearts of fans with their stylish, confident, and charismatic presence. Every performance is met with cheers and admiration from the audience. Their image aligns perfectly with the refined and modern aesthetic of the ALT brand, making this collaboration both natural and powerful.
[Image: http://i.bosscdn.com/blog/20/10/31/8104427470.jpg]
ALT is a men’s fashion brand under Guangzhou Menger Applied Composites Co., Ltd. The name ALT stands for "Active, Liberty, Tasteful," reflecting the brand’s philosophy and vision for modern men’s fashion. It focuses on offering young professionals, students, and urban workers a stylish yet effortless wardrobe that blends simplicity with sophistication. ALT aims to redefine contemporary menswear by delivering quality, comfort, and trend-conscious designs.
[Image: http://i.bosscdn.com/blog/20/10/31/8104439597.jpg]
For the autumn/winter 2010 season, the ALT design team will introduce three key collections: Black Gold Basic, Metropolitan Platinum (New Basic), and Metropolitan Holiday. These lines are designed to cater to different lifestyles and occasions, ensuring that every man finds something that suits his style. Fans of "Fahrenheit" can look forward to seeing them in action at the event, making this a must-attend moment for fashion enthusiasts. Don’t miss it—mark your calendars for March 28th!
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