Bao School High-priced Children's Wear Project Activates Industry Investment Fever

The more expensive and expensive the children’s clothes are, the less consumer confidence continues to be, and where do the operators in the cracks go?
In mid-October, the successful case of creating a high-value children's shoes brand in China, the children's clothing of Baobab Children's Wear (China) Co. The Spring Summer 2012 merchandising fair with the theme of "Initiative Industry Feast" opened the industry's feast, and more than 400 insiders and channel distributors attended the conference. The conference directly signed contracts to open 205 stores. At present, due to the sluggish global economic environment leading to a weak domestic children's clothing industry market, the “high-price” children's wear market business model provides a new benchmark for the Chinese children's wear industry and even the entire apparel industry.

Bao School High-priced Children's Wear Project Activates Industry Investment Fever

In the first half of this year, the sales volume of apparel companies generally fell by more than 15%, and the garment industry suffered a “winter season”. However, according to industry analysts, the Chinese apparel industry is not as pessimistic as some analysts have analyzed. The key is whether companies have the initiative to innovate.
The fact that Baodian (China)’s high-priced children's wear project has received critical acclaim has demonstrated that seizing consumption is the last word.
Take China's children's wear industry as an example. The general mentality of Chinese parents prefers to be poor and cannot afford to be poor. No matter how the economic situation changes, the rigid demand for children's clothing will continue to increase. However, children's wear enterprises must be aware that the economic environment Impact, changes in consumer attitudes, parents are still the primary considerations when choosing apparel for their children, and price factors have moved to second place and become an important consideration in purchasing choices. Those products are fashionable and Children's clothes with good quality and affordable prices are favored by more and more parents, indicating that Chinese consumer spending tends to be more rational.

Bao School High-priced Children's Wear Project Activates Industry Investment Fever

The reporter learned from Baopai that the high quality and cost-effective performance of the Korea-Rabbit children's wear and Ba Budou HOUSE children's wear launched by Baopai Co., Ltd. is mainly reflected in two aspects.
On the one hand, Baopai Heavy Industry has created Asia's leading design team and market management team. The design team is a combination of first-tier designers from South Korea, Hong Kong, and Taiwan. It has industry-leading product planning and design capabilities. The market management team is top-level in Korea. Lotte Department Store, South Korea's high-end brand BASIC HOUSE as the leadership task of the original Korean team, provide full profitability support for the store.
On the other hand, Baopai also re-integrated brand resources, commodities, etc. to control operating costs, and actively share profits with the majority of channels. The design style, quality, and domestic frontline department store of Korean children's children's wear and Babudou HOUSE children's wear The international brands are quite similar, but the price is only equivalent to the price level of domestic medium-sized children's wear, and brings more benefits to consumers; adopting strategies such as multi-category and multi-style product portfolio sales and widening the price band to fully enhance the profitability of single stores, The "high price" of "high-end quality, low-end price" keeps the store's competitive advantage in the terminal.
We can foresee that under the current economic downturn, the "high-price" children's clothing created by the Bao School has injected new hopes for industry operators and consumers, and will inevitably trigger a new round of investment boom.