Autumn in September, fruitful abundance. September 19, 2011, Huizhou, the opening ceremony of the Atlantic apparel in the Anthony (International) Huizhou Industrial Park was held. The ceremony was chaired by Zhang Chi and Li Jingwen, famous hosts of Guangdong TV. Many provincial and municipal governments, industry leaders, buyers and suppliers of textile and garment industry as well as many honored guests such as the Spring Festival Evening star sun masculine were invited. The scene can be described as the elite pool, think tank gathered, they jointly witness the start of a new concept of China's T-shirt carrier. High-quality industrial park to lay a solid foundation for the take-off of each carrier's success can not be separated from the high-quality home port, the same reason applies to the Atlantic City, Huizhou Garments Co., Ltd. who. As a wholly-owned subsidiary of Anthony (International) Co., Ltd. and key development projects, Atlantic clothing is located in the beautiful scenery of Anthony (International) Huizhou Industrial Park. Covering an area of ​​110 mu, a total investment of 500 million yuan over the industrial park has become a T-shirt R & D, display, sales, logistics, T-shirt talent school cooperatives, T-shirt culture, T-shirt Museum of Culture as one T-shirt Cultural and creative industry park. In such a "fertile" land full of T-shirt culture, the Atlantic apparel naturally evolved to its full potential. At the end of August, the Atlantic Fashion Design, which has been put into operation, has accepted more than 600 talents for industrial upgrading and transformation. The output value is estimated to be around 200 million yuan and it is estimated to create profits and taxes of 3 million yuan. Innovation and quality to escort growth With such a good hardware facilities, it does not necessarily mean that enterprises will be able to "straight cloud sail sea." Liu Bisheng, general manager of Anthony International (International) Co., Ltd., understands this well. As early as the founding of the company, he strictly adhered to technological innovation and product quality to provide a strong "endurance" capability for the future development of the company. It is understood that every year Anthony will organize staff to go to Japan and South Korea to visit and study, especially the fashion design concept and advanced production management methods. Through such learning, not only let employees recognize their own shortcomings, and constantly improve production management, improve economic efficiency, but also directly reflected in the product innovation. Anthony launches thousands of new T-shirts every year. Over the past years, we have developed countless kinds of new fabrics such as mercerized cotton, double mercerized cotton, silk cotton and Korean printing, etc. We have developed "bronzing printing", "laser printing "," Anhydrous digital printing "and
Other advanced technologies, and the successful application of mercerized cotton production. Not only in the product to seek a breakthrough, for innovation, in the hardware equipment, Anthony must constantly self-improvement and excellence. Years ago, spending huge sums of money from Japan, Canada, the introduction of the Fukuhara four-color jacquard machine and garments hanging system, so that production efficiency greatly improved. In addition, the quality control, Anthony also has its advantages. For the handling of defective products, most textile and garment enterprises will find ways and means to push the market unscrupulously in order to pass on the risks to consumers. On the contrary, Anthony took the initiative to shoulder the social responsibility: once caused by the negligence of production management, millions of dollars in clothing and defective products, and Anthony responsible person decisively put the batch of products to be destroyed. This "wreckage" operation was later reported by the media and attracted the unanimous approval and appreciation of many consumers. Establish a new benchmark for industrial restructuring and upgrading Seven years ago, the development of a small-scale workshop with only 8 individuals has grown to such a large scale as the international textile and apparel industry that the annual output of orders and output reaches 5 million and the output value exceeds 300 million yuan The miracle of the industry. Old saying goes: people without regard, there must be near worry. Especially in the shadow of the financial crisis today, who first move, who first upgrade, it is possible to seize the opportunity to a gorgeous turn around. In this regard, Anthony (International) Limited has taken a quick step. As early as a few years ago, or OEM-based Anthony keenly aware of the upward pressure on future costs and people pay more attention to design innovation, began to layout in the upstream industry chain, the spinning, fabric, printing and dyeing R & D and production into Into the company's strategy. With the improvement of the company's strength, Anthony with its long-term vision, a keen sense of smell in the market, realized that simple foundry production can not meet the needs of the future development of Anthony to become the industry's benchmark, we must do a core competitiveness Brand. As a result, the Anthony Group homeopathic launch e-commerce pioneering fashion casual men's brand - Vantage Carney (HDKEARNY), which is a sub-brand of the Anthony Group, founded in the new generation. On this basis, Anthony Group's top designers continue to lead the global release of T-shirt fashion trends and fashion design elements into the Vantage Carney T-shirt, once launched, won the favor of the new international forces and respected. It is reported that, in addition to its own e-commerce platform, Vantage Carney (HDKEARNY) also set up brand direct sales flagship store in Taobao Mall (http://huadikani.tmall.com), and has been unanimously praised by consumers on Taobao, This is the affirmation and the greatest support and encouragement that Antony has been focusing on T-shirt for seven years. In addition, this milestone for Anthony on the road to developing e-commerce, but also for peers to learn from the experience of the development of the entire industry, especially the transformation and upgrading of enterprises set a new benchmark.
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