Nan Chen: The Sublimation of Self-innovation is a Great Leap Forward in the Development of Fashion Design

"Unless your advertisement is based on great ideas, it is like a night boat and it is not noticed."

This is a maxim of David Ogilvy, the legend of the advertising industry and the founder of Ogilvy & Mather spent his entire life. What is creativity? It is an amazing idea. Good ideas are not only amazing but they can be put into practice. What can creativity bring? Creativity can attract people’s attention, increase awareness, bring practical economic benefits, and is a leap forward in thinking to promote the development of a related industry.

The 3rd China Professional Fashion Designers Creative Design Contest has been held successfully. It is a belief that in the design, creative ideas are used to make design take off with creativity, and ultimately to promote the development of China's fashion design business.

Some people think that only in the poor times is it a good time for creative development. Especially in the era of Ogilvy's “adventurous madman,” a flash of inspiration can be called a good idea. Is it still a good time for creativity? The answer is yes, no matter what era, creativity is king. Using the wisdom to seize the hearts of consumers, this is the best way for the business community to promote itself. If the world’s material, technology, and culture have all undergone dramatic changes, the use of wisdom should change over time.

What's more, it is the abundance of materials that provides more powerful support for creativity. Just like the current competition, it has attracted more and more upstream and downstream companies and their counterparts. When the event is held in Shaoxing, a fertile ground for the development of the apparel fabric industry, the advantages brought by it are self-evident. Upstream companies such as fabrics provide more fabrics for participating designers, allowing the creative to plug in even more powerful wings. Downstream garment companies look for contests to find designers that fit the needs of the brand, and provide space for growth for the new generation of designers. Peers and contestants interact and spark with each Other.

The question worth thinking about in the idea is that all creatives should follow the fundamentals of marketing, that is, the ability to create a market or create a reputation, not just a flash. Many young designers are confused during the design process and want to find the answer. They ask, “Design is not an artistic behavior? How can we demand that artistic value and commercial value achieve the same result?” The problem itself is to designers. A test of creativity, how to design a work that has both artistic value and commercial value, that is, a good and acclaimed product. In the final analysis, design work can only cause widespread concern in the society when products are transformed into products. Products are markets that need word of mouth.

If we say that once we have a picture in the press and a slogan on TV can achieve our marketing goals, today's business world has become more complicated, more interesting, more changeable, more changeable, and less subject to traditional will. It is even more difficult to be outstanding. Everything depends more on wisdom than on system, investment or luck. The designers who participated in the competition had a deeper understanding of this. Any non-original ideas based on speculation and luck are discarded. Any design that is dependent on tradition and is not creative can not enter the vision of the contest. , China Professional Fashion Designers Creative Design Contest does not want to be indecent, but hopes to effectively select talents through the competition, so that designers broaden their horizons and inspire inspiration.

Some people say that creativity requires a wealth of life experience and experience. After all, many ideas are met. Others believe that young people are full of expectations of life and are more passionate about creativity. Today's design competition is known as the post-80s competition, and participants are generally younger. There was a swift, sultry atmosphere on one face, and a hint of anger and pride. From the first day of the competition, they watched the number of places in the finals. After all, few people were able to enter the finals. Then they focused their attention on the gold and silver prizes. After all, those who can win this award are even rarer. . Of course, being able to win in such a competition is the best proof of your own strength, but young designers are encouraged to relax. What you will reap is not only a trophy, but also more importantly the sublimation of self-creativity. , is a leap forward in creative thinking in the development process of Chinese fashion design. This is not something one can achieve, but is the collective wisdom of all of you and the participants.