The 10th China Casual Wear Expo is set to open tomorrow, drawing attention from fashion enthusiasts and industry professionals alike. According to the Organizing Committee, this year’s event features a diverse lineup of exhibitors, including national brands, provincial famous brands, as well as international names from the UK, the US, Hong Kong, and Taiwan. In total, 120 brands will be present, showcasing the latest trends in casual wear.
Among the highlights is the renowned Chinese brand "Pure," which is making its debut at the expo. The brand will occupy a 153-square-meter booth, offering an elegant and urban atmosphere that reflects the essence of modern city life and a refined artistic touch. Meanwhile, Xiahu Family, a long-time participant, has been exhibiting for eight consecutive years, presenting the sophisticated style of a successful man and the romantic fusion of Eastern and Western aesthetics.
Hong Kong-based Crocodile Co., Ltd., which has participated for nine years, will once again display its iconic "Crocodile" style. Another major player, Semir Group—ranked among China's Top 500 private enterprises and recognized as one of the "Top 100" garment companies—will make its third appearance this year. Their flagship brand, "Semir," is expected to draw crowds with its unique casual wear designs.
Longtime exhibitors such as Crocodile Shirt, Xiahu Family, Mark & Spencer, Cecilia, Tong Wei, and others will also be on display, adding to the variety and appeal of the event. To further enhance the value of the expo, organizers have expanded the exhibition scope by incorporating upstream and downstream industries, as well as related sectors, aiming to drive innovation and restructuring within the casual wear industry.
Taiwan’s Fu Mao Industrial, a leading textile company, has participated in the service fair for ten consecutive years. This year, it will showcase its latest fabric developments in a 108-square-meter booth. Meanwhile, sewing machine manufacturers like Ngau Tau, Huayang, Stellar Industries, and Banna Sewing will also be present, each occupying booths ranging from 162 to 216 square meters. Companies from Zhejiang, Jiangsu, and Shanghai are participating in group exhibitions, demonstrating their strong confidence in the event and their commitment to the growth of the casual wear sector.
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