**Youngor is Preparing for a Strategic Shift**
Clothing is the core business, real estate is the growth driver, and equity investment serves as a financial tool that leverages capital. According to industry insiders, after learning from the stock and real estate market crashes in 2008, Youngor is now reorganizing its main operations and stabilizing its financial investments to prepare for a new phase of expansion.
In recent days, Youngor has made significant moves in equity investment. On October 9, it raised 1.759 billion yuan, and just one day later, it secured 8.2 billion yuan through subscription agreements with Shanghai Pudong Development Bank and Ningbo Bank. Over the past three months, the company's external equity investments have reached nearly 3.3 billion yuan — a figure that rivals the ambitions of its earlier years when it was known for its aggressive financial strategies.
At the same time, Youngor is also focusing on its traditional sectors: clothing and real estate. The company has been investing heavily in these areas, merging similar businesses, and acquiring land in Ningbo. This suggests a strategic move to strengthen its core operations while managing risk.
According to Guoxin Securities, which has studied Youngor’s operations, the company is not only increasing its capital in the main business but also addressing long-standing issues such as unclear ownership and inefficient management. “This time, the integration process is more focused and structured,†they said.
Equity investment has always been a key part of Youngor’s strategy. Despite rumors last year that the company was moving away from financial activities, it has quickly returned to this area, showing both speed and strength. Experts like Wang Yanren from the New Financial Research Institute believe that equity investment offers a quick and efficient way to raise capital without diluting shares, making it an attractive financial tool.
Youngor once benefited greatly from equity investments, especially when it invested in CITIC Securities. With the company’s listing and subsequent reforms, Youngor earned over 3 billion yuan. However, due to market volatility, the company had to reduce its stake. But according to analysts, Youngor is unlikely to stay away from financial investments for long.
Since the beginning of the year, CEO Li Rucheng has emphasized the importance of capital market operations. As the macroeconomic environment improves, Youngor is finding it easier to restart its financial activities. The company has been replenishing its capital through clothing sales, property fund withdrawals, and previous investments. Additionally, since 2009, Youngor has partnered with Shanghai Kaishi Investment to manage its financial portfolio.
By July 2009, Youngor had already invested 599 million yuan and 180 million yuan in First Open and Zhejiang Commercial Property Insurance. According to Liu Xinyu, the company’s secretary-general, these projects were carefully selected and led by Li Rucheng himself.
Risk control remains a priority. While Youngor works with Shanghai Kaishi for feasibility reports and research, the final investment decisions are made internally. This hybrid model helps mitigate risks while maintaining control.
As of June 30, 2009, Youngor still held 1.506 billion yuan in equity stakes in major financial firms like Haitong Securities and CITIC Securities.
In addition to financial investments, Youngor is also expanding its real estate business. To avoid the negative impact of equity investment fluctuations, the company has shifted its public messaging, emphasizing that its core businesses remain clothing and real estate. However, even with this focus, internal restructuring is necessary to drive growth efficiently.
Historically, Youngor's complex structure, with multiple subsidiaries across different industries and regions, has posed management challenges. In July, the company invested 1.4 billion yuan in clothing and 1.7 billion yuan in real estate, aiming to streamline operations and promote independence between the two sectors.
Looking ahead, Youngor plans to continue integrating its operations. According to Guoxin Securities, the company will maintain its focus on internal consolidation in 2009, following the "Management Year" initiative from 2008.
While the textile industry provides some support, the real estate sector is seen as the main growth engine. Analysts believe that Youngor’s high-yield real estate business will be a key driver of future growth. With limited land reserves, the company will need to continue acquiring land in the open market.
In September, Youngor paid 2.3 billion yuan for a prime plot in Ningbo, signaling its commitment to real estate development. Looking ahead, the company will likely continue expanding within the Yangtze River Delta region, though it may explore other opportunities if suitable.
Some market observers also suggest that Youngor may be exploring new avenues, including potential listings or further diversification. Whether through real estate, equity investment, or other channels, the company appears ready to take bold steps in its next phase of growth.
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