Although the potential market for men's underwear industry is worth looking forward to, there will always be opportunities and risks in the market. When choosing to invest, industry colleagues should pay attention to abandoning impetuous practices and make rational and rational analyzes and investments. Market environment to choose the right brand, as men's underwear monopoly brand, MCLEMAN- Michael Raymond remind you to do the following six aspects of effort:
First, vigilance, exaggerated propaganda
Often in some large portal business channel or some specialized investment affiliate site to see some very attractive ads, " thousands of investment, monthly earn 10,000 " , " scratch, monthly earn 80,000 " , and even more Who " started from scratch, earn a million pure year " and so on. These seemingly absurd propaganda, one can know the secret. But some slightly hidden temptation of publicity, may still make a lot of investors tempted.
Need to be reminded that investors must have a good attitude, firmly believe that success requires considerable human and financial resources, after all, is "a hard job, a gain " , those so-called zero input (low input) can be huge Profit propaganda, when making choices must be open-minded, discretion. MCLEMAN reminds investors that investments should be made only when the myth of avoiding tyranny and superstition and riches is not paid off.
Second, do not be fooled by false information
Many companies name the title of " Hong Kong company. " They actually are actually involved in providing false information because many of these companies often only register a company in Hong Kong (this registration is very simple). They do not have any office space or staff in Hong Kong. An empty shell is only an ordinary company in a certain city in the Mainland. Its flamboyant international image will not break.
Many companies now use people's worship of the mentality, like to give yourself a foreign brand label. Many brands in foreign countries just register a trademark, and then much to say that they are the country's famous. Some brands use people's lack of knowledge of trademark law, even the trademark registration are saved, just to imprint a " Western Indian " , it is 100 % of the foreign brand.
MCLEMAN reminds you, in choosing a company or brand, you can ask for the proof that you are looking for, making it easy to discern the truth.
Third, be careful of the prize trap
When you are attracted by the " Top Ten Brands of ×××× " and are convinced of famous products, one of the things you have to do is explore the story behind it. The DAPD case reminds us that nowadays many so-called organizations are often financially interested in organizing various reviews and inducing consumers, so there may be some dark or unrealistic message behind some awards, which requires Investors, consumers can not look at the surface of the prize, but also look at the source , do not be fooled by the so-called authority.
There are some unscrupulous brands name famous brands, the banner of international brands, absurd is even the formal trademark registration certificate has not been issued, and where's the famous trademark. Some brands claim their products are exported to Hong Kong, Macao, Taiwan, etc., but actually can not find any trace of the distribution of these brands in these areas. Therefore, whether the aura is truly magnificent requires us to explore more and think more.
Fourth, learn to plan carefully
Investors choose to invest in projects , often encounter such a situation. For example: charge 28,800 yuan, with the original price of 28,800 yuan of goods, delivery of about 8000 decoration materials, and then return 28,800 yuan ( premise: within one year according to the amount of the monthly return of 10 % of the return of more than a year no longer return, a End of the year to return until 28,800 ) . Seriously, 28,800 yuan of goods, if calculated according to 3.5 fold , as long as the actual cost of 10800 yuan, the distribution of decoration materials if the cost of accounting may be as long as 3000 yuan. This total should be about 13,800 yuan payment . Look at the return policy, if the purchase is 3.5 fold, plus 10% return award, the final discount is 3.15 fold, if the refund amount exceeds 28800 , the purchase discount has returned to 3.5 fold. The Other does not say, but for the first time into the 28,800 yuan there are 15,000 yuan is unclear payment. In general, investment costs pay attention to plainly, on the surface profitable digital games, careful calculation may be full of loopholes, investors should have the abacus, after the knowledge is too late.
Fifth, explore the product market adaptability
Investors choose the brand is the key point is to examine the brand products in the local market acceptance and recognition. Men's underwear are now roughly divided into three categories, one is sexy and sexy type (mainly to fun style and alternative colors), one is conservative (generally normal fabrics, conventional colors and styles), one is Fashion trend (trendy and comfortable fabrics, classic fashion colors, personal and comfortable cut). Three types of products for different consumer groups and sales methods. The first category is much more in online shopping, customer base is relatively limited. The second category at a low price appeared in the supermarket shelves, is the most popular products, consumer groups more widely. The third category found in more stores or counters, on behalf of the development of men's underwear, is the new darling of consumer groups.
Six, measure the brand's development history and prospects
Exquisite products but also to do more research on the various brand products, as men's underwear is still in development stage, some brands are just holding the attitude of profit into the industry, these brands do not pay attention to product design and development, often Amoy quality in the wholesale market Not guarantee nor normative goods, crowned with their own brand names, not really stand on the investor's position, the consumer's position in the product, brand, not to ask them to stand in the industry's height to do business.
MCLEMAN remind investors to enter the venture selection phase to fully consider, weigh their own business methods, methods and brand positioning, product positioning is the same, explore the brand is responsible, down to earth for the industry, for investors, for Consumers work hard so that they can set a firm course of investing and starting a business.
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Ying Zhong Garments Company Limited , http://www.dg-caps.com