The YAOLY Yao Yin transliteration represents the symbol of the Yao brothers' vision to create a leading fashion brand.
Y: Represents soaring wings, symbolizing grand aspirations and exhibitions.
A: Stands for the accumulation of wealth and success.
O: Reflects the idea that Earth is our home, emphasizing connection and belonging.
L: Symbolizes the "Yao Collar" in real estate, representing the perfect integration of transliteration and translation, embodying the Saint Female Standard: from Taiwan, a symbol of brotherly creation, Xiangrongxiangcheng brothers.
The brand vision of "Yao Collar" is to establish a top-tier white-collar fashion R&D company in Guangdong. In 2010, it expanded to four brands:
- **YAOLY (Yao Collar)**: Designed for white-collar workers, offering great value, larger sizes, and sufficient supply.
- **LY (Saint Female Standard)**: A leather goods series that keeps up with international trends.
- **YAOLY (Kim Yao Collar)**: Exclusive, personalized, and limited edition, suitable for mixed stores or shop managers.
Guangzhou White-Collar Garment Co., Ltd. focuses on R&D and production of clothing for women aged 28–45, catering to the growing demand of the target market. The company adopts the ZARA-style international management model, emphasizing quality, building a boutique brand, and continuously improving the standard of women's fashion. It follows a management philosophy centered on integrity and wealth accumulation, enriching the modern fashion business with innovation and new ideas.
The main brand of the company is "Yao Collar," a carefully crafted fashion brand targeting urban white-collar professionals. It has numerous franchise stores in cities like Beijing, Hohhot, and Inner Mongolia. The brand has earned recognition, including being named one of the "Top Ten Popular Apparel Brands in China 2009" by the Asia International Fashion Trend Conference.
With a strong focus on design, quality, and customer satisfaction, "Yao Collar" continues to innovate and evolve, staying ahead in the competitive fashion industry while maintaining its core values and identity.
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