Shenzhen Cuckoo Baby Products Co., Ltd. ("CHOUCHOU BABY") was established in 1996 and is based in Shenzhen, China. It is a leading company specializing in products for infants and toddlers aged 0-6. As a Sino-US joint venture, the brand focuses on delivering high-quality baby clothing and lifestyle care products that meet international standards.
At the core of CHOUCHOU BABY's philosophy is "Caring for a Newborn," which reflects its commitment to providing expert support for parents and children. The brand has evolved from a simple trade business into a fully integrated operation that includes R&D, manufacturing, and sales. By adopting a franchised chain model, it effectively expands its market presence through retail channels. Additionally, the company has developed an innovative electronic marketing system known as the "Ugly Mode," which enhances customer engagement and ensures strong market growth.
In recent years, CHOUCHOU BABY has made significant strides in global expansion. It has formed strategic partnerships with well-known international brands such as Disney Baby in the United States and Family Show in France, marking a key milestone in its journey toward international recognition.
The team at CHOUCHOU BABY is driven by a spirit of responsibility, passion, and innovation. Together, they are dedicated to nurturing the next generation and building a brighter future for families. Their mission is not just to provide products, but to offer a comprehensive approach to child care and family wellness.
**Brand Introduction**
"Ugly Baby" (also known as "Chouchou Baby") is a Chinese infant-friendly brand founded in the mid-1990s by Mr. Chen Wenhua and Ms. Ma Baowei. It was one of the earliest baby product brands in China and has since grown into a well-established name in the industry. Over the past two decades, the brand has transformed from a trading company into a full-service enterprise that covers research, development, production, and sales.
The "Ugly Ugly" brand has expanded its product range from basic infant clothing to a wide array of baby products, including care items and lifestyle accessories. In 2008, the brand redefined its identity with the theme "Caring for Newborns, Caring for Angels," shifting its focus from being a product provider to a professional consultant in maternal and child health. Today, "Ugly Baby" represents more than just a brand—it symbolizes a modern, scientific, and stylish lifestyle for mothers and babies.
**Brand History**
- **1996**: Founded as "Ugly Baby" and "CHOUCHOU BABY".
- **Mid-1990s**: One of the earliest baby product brands in China, with the slogan "Who does the best for the baby?"
- **Late 1990s - 2003**: Developed into a localized brand integrating R&D, production, and sales, with the tagline "Cute, Ugly".
- **2004**: Became a recognized Chinese baby brand known for its unique personality and innovation, using the slogan "Baby & Child Care Specialist".
- **Since 2007**: Launched the "Chouchoubaby Maternal and Child Health Living Museum," focusing on promoting a healthy lifestyle for pregnant
Women, babies, and children, with the motto "Caring for Newborns, Caring for Angels".
Today, CHOUCHOU BABY continues to lead the way in the baby industry, striving to be the first choice for families around the world.
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