Shenzhen Cuckoo Baby Products Co., Ltd. ("CHOUCHOU BABY") was established in 1996 and is based in Shenzhen, China. It is a leading company specializing in products for infants and toddlers aged 0-6. As a Sino-US joint venture, the brand focuses on delivering high-quality baby clothing and lifestyle care products that meet international standards.
At the core of CHOUCHOU BABY's mission is the philosophy of "Caring for a Newborn," and the brand aims to be a trusted expert in baby and child care. The company operates as an integrated business model, combining R&D, manufacturing, and sales. It also follows a franchise chain management approach, expanding through retail channels. To further strengthen its market presence, the brand has developed the "Ugly Mode" electronic marketing system, which is designed to capture a significant share of the growing baby product market.
In terms of global expansion, CHOUCHOU BABY has taken its first steps toward internationalization by forming strategic partnerships with well-known brands such as Disney Baby (USA) and Family Show (France). This collaboration helps enhance the brand’s credibility and reach in the global market.
The team at CHOUCHOU BABY is made up of passionate individuals who value responsibility and innovation. Together, they are committed to "Caring for Newborns" and building a brighter future for families.
**Brand Introduction**
"Ugly Baby" is a Chinese infant-friendly clothing brand founded in the mid-1990s by Mr. Chen Wenhua and Ms. Ma Baowei. It is one of the earliest baby product brands in China and has since grown into a comprehensive brand offering a wide range of products, including baby clothing, baby care items, and more. Over the years, the brand has evolved from a simple trade-based business to a fully integrated company involved in research, production, and sales.
In 2008, the brand repositioned itself with the theme "Caring for Newborns, Caring for Angels," shifting its focus from being just a provider of baby products to a specialist in maternal and child health consulting services. Today, "Ugly Baby" is no longer just seen as a baby brand—it represents a modern, scientific, and stylish lifestyle for mothers and children.
**Brand History**
- **1996**: Founded as "Ugly Baby" and "CHOUCHOU BABY".
- **Mid-1990s**: One of the earliest baby product brands in China, known for the slogan "Who does the best for the baby?"
- **Late 1990s – 2003**: Developed into a localized brand integrating R&D, production, and sales, with the tagline "Cute, Ugly."
- **2004**: Became a well-known brand in China’s baby industry, recognized for its unique personality and innovation, with the slogan "Baby & Child Care Specialist."
- **Since 2007**: Launched the "Chouchoubaby Maternal and Child Health Living Museum," focusing on promoting a healthy lifestyle for pregnant
Women, babies, and children, with the theme "Caring for Newborns, Caring for Angels."
CHOUCHOU BABY continues to innovate and grow, aiming to become the leading brand in China’s baby industry while maintaining its commitment to quality, care, and customer satisfaction.
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