In 2009, the "Carnaby" reached a new milestone. In September of that year, the brand formed a long-term partnership with Miss Sun Yanzi, one of Asia's most iconic pop stars and a symbol of modern femininity. As both a shareholder, designer, and endorser of the "Carnaby," Stefanie Sun brought her unique vision to create the first Yanzi collection for the brand. This collaboration introduced a fresh and bold direction, blending self-reliance with innovation—key elements of the independent new feminism she represents.
Throughout the design process, Yanzi focused on both the visual appeal and practicality of the garments. She favored striking, unconventional designs while ensuring they remained wearable and stylish over time. Her creative freedom allowed the "Carnaby" collection to break boundaries and offer a modern, youthful fashion sense that resonated with a new generation.
The brand’s inspiration comes from Carnaby Street in London, a legendary hub of fashion and culture located in the heart of Soho, near Oxford Street and Regent Street. For decades, this vibrant street has been home to countless independent boutiques, trendy cafes, and iconic fashion stores. Since the late 1950s, it became a gathering place for designers and trendsetters, playing a crucial role in shaping the "Swinging Sixties." Figures like John Stephen and many others found their start here, turning Carnaby Street into a global fashion landmark.
"The Carnaby" carries forward the spirit of its namesake—celebrating creativity, rebellion, and individuality. It honors the legacy of a place that once fueled the birth of modern fashion, and now continues to inspire through innovative, high-quality designs that reflect both past and future.
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