Li Si brand focuses on natural, free-spirited, stylish, and elegant apparel. The color selection follows the principle of being natural, bright, youthful, and avoiding anything vulgar. The core design philosophy emphasizes simplicity, clarity, and ease of wear, avoiding overly complicated styles. By simplifying the production process, the brand reduces costs, enhancing efficiency in both market distribution and communication. The ultimate goal of Li Si is to popularize fashion, allowing urban women to confidently express their beauty and vitality in a fast-paced and leisure-oriented lifestyle.
To strengthen its position, Li Si continuously improves product quality and brand value while refining its management model. It implements a "fast fish eat slow fish" strategy, using high-quality, efficient services to expand its brand presence. A top-tier design team, led by professional designers and supported by international consultants, ensures constant innovation. By keeping track of trends from major fashion centers, the brand consistently introduces new collections, staying ahead of the curve in women's fashion.
Li Si strategically divides its product lines to target different price segments, avoiding unhealthy competition in the mid-to-low-end market. This approach creates a more stable and less competitive environment. NE, a sub-brand of Li Si, represents elegance and classic beauty for modern women. With a focus on sophistication and femininity, NE blends Korean-style aesthetics with European luxury, creating a look that perfectly suits the tastes of East Asian women.
Targeting women aged 25 to 45—career-oriented, with moderate spending power, refined taste, and financial independence—NE appeals to those who appreciate both traditional and contemporary styles. These women are not only aesthetically conscious but also embody the spirit of modern urban life, making them the ideal ambassadors for the NE brand.
Women's Shorts
Women'S Shorts,Versatile Women Shorts,Lady Shorts,Women'S Soft Shorts
ShaoXing Millson Apparel Co., Ltd. , https://www.zjmillson.com