Li Si brand focuses on natural, free-spirited, stylish, and elegant apparel. The color selection emphasizes authenticity, brightness, and youthfulness while avoiding anything vulgar or overly flashy. The design philosophy centers around simplicity, clarity, and minimalism, aiming to avoid complicated styles that may be impractical for daily wear. By streamlining the production process, the brand reduces costs, enhancing efficiency in both market circulation and communication.
The ultimate goal of Li Si is to popularize fashion, enabling urban women to express their beauty and confidence in a fast-paced lifestyle. The brand continuously improves product quality and brand value while refining its management model. It adopts the "fast fish eat slow fish" strategy, emphasizing high-quality service and efficient operations to drive brand expansion.
Led by top-tier designers and supported by international design consultants, Li Si has built a professional R&D team that stays updated with trends from the world’s top fashion centers. This ensures a constant flow of new collections, keeping the brand at the forefront of fashion trends for modern women.
Li Si carefully segments its product lines to target different price points, avoiding direct competition in the mid-to-low-end market and creating a more stable, less competitive environment. NE is a brand that embodies elegance and classic beauty, tailored for modern women who appreciate sophistication and grace. Drawing inspiration from Korean design and blending in European luxury elements, NE suits the refined taste of East Asian women.
Targeting women aged 25 to 45—professionals with moderate spending power, strong aesthetic sensibilities, and a sense of independence—NE represents the perfect blend of tradition and modernity. These women seek style that reflects their personality and values, making them ideal ambassadors for the NE brand.
Women Knitted Sweater
lady's knitted sweater, winter sweater, cardigan
ShaoXing Millson Apparel Co., Ltd. , https://www.zjmillson.com