"Firosuofei" Beijing flagship store opened

"Spring fragrance", "Summer Bird Dance" series of cashmere women and "urban pulsation", "natural traveler" as the theme of high-end cashmere products conference, October 18 at Beijing Shimao International Center "Firoso Sophie "Cashmere flagship store grand debut, which also opened a prelude to the formal entry of Beijing's "Firosuofei" brand in the Beijing market. The "Firosuofei" brand flagship store is located in the bustling area of ​​Sanlitun, Beijing, and has invested more than 50 million yuan.

In 2009, the “Firosuofi” series of cashmere products was selected as the famous brand in Ningxia. It absorbed the essence of the European cashmere fashion concept, sensitive to capture the popular elements of international cashmere apparel, combined with Eastern classical aesthetics, novel design, style and comfort Elegant and elegant, it is hailed as "fiber diamond, cashmere boutique" and is deeply loved by consumers.

“Believing in life, because all the good feelings are derived from it”, wearing a bright color and a soft texture of cashmere fashion, even if the chill hits, the mood will become cheerful and cheerful; and cashmere for women, added elegance and freshness For men, it is more mature and experienced.

In recent years, the China Silver Cashmere Industry has formulated a strategic plan for simultaneous international and domestic development, making full use of the country's favorable opportunity to boost domestic demand, and constantly opening up the domestic market. At present, more than 80 specialty stores and shopping mall counters have been established throughout the country and have achieved good results. Sales performance and market reputation.

In order to further expand market influence, the company has used the project to raise funds to set up four flagship stores in the bustling areas of Beijing, Harbin, Yantai and Yinchuan, in order to continuously enhance the company’s brand awareness, market reputation and service level, so that more consumers Get to know and understand the "Firossofi" brand.