Beijing time on the morning of October 1, Edhill Greater China Representative james announced that the interpretation of "comfort and warmth" internationally renowned brand of snow boots Edhill (Edhill), from now on the official visit to the Chinese market . According to the overall operator Shenzhen Zhuo Shang Trading Co., Ltd. revealed that the 2012 to 2013 sales season to start a more comprehensive expansion plan, both in the field of e-commerce and brand promotion this year have more worth the wait for the performance. Edhill (Edhill) This year's unique new snow boots will be released soon to meet the diverse needs of the high-end market in China. According to reports, Edhill (Edhill) is New Zealand's favorite brand of snow boots, the 90's, with the Australian fashion model in Paris, the fashion industry became famous, and then swept the fashion world such as the world, Edhill Deshir) brand in 2011 global sales of more than 50 million US dollars. Then it was reported and sought after by fashion magazines from many countries all over the world. After continuous development, has now become the world's most famous snow boots top brands. According to the Australian Sheepskin Association Qualification Report issued by the company, all Edhill shoes are made of Class A Lambskin (Merino) imported from Australia to Kimberley, Australia 19.5 microns or less, hair length must be between 15 ~ 17mm). The wool fiber is the world's finest varieties of wool recognized the finest, but also the best material. In addition, the processing technology used by the brand is also in full compliance with the requirements of the EU eco-environmental certification. The most advanced and environmentally friendly tanning technology used in Australia greatly reduces human skin damage, and its chemical content is almost zero. Edhill Marketing Director Jane said in an interview revealed that in order to better communicate to the Chinese audience Australian pure snow culture concept, combined with the current network resources, plans to launch in emerging e-commerce platform, launched Intensive brand expansion plans to enhance brand influence, and for the Chinese market, brand promotion program, but also for the high-end target consumer groups in Edhill, precision and impressive brand interactive activities, in addition to some high-end Fashion TV, media, network and new media platform perfect interpretation of Edhill "comfort and warmth" brand connotation.
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