An ordinary silk fabric may only earn 2 yuan on the market. If made into silk scarves and other cultural gifts, you can earn 20 yuan. If this piece of silk fabric is used as decoration products such as wallpaper and curtains, the profits will become 200 yuan; and if it is injected into the cultural and artistic elements, made of an art product, the profit may be 2,000 yuan or 20,000 yuan. As a traditional industry in Zhejiang, in recent years, some silk enterprises began to try their best to combine products with cultural creativity after the silk industry experienced pains such as raw material shortage and price hikes, sharp rise in labor costs and the shrinking of export trade. The silk got rid of the simple Fabric attributes, has become a contain creative and high value-added art goods. At the 2012 International Silk Fair recently held, in addition to the traditional silk dress and jewelry, silk art has become a major bright spot. In Walsall Group and the Silk Road Group's exhibition hall, exquisite silk paintings and silk books have attracted many foreigners curious eyes. The director of Walsall Group said that this year, Walsall Group opened up a silk art project from the silk product system and signed contracts with the world's intangible cultural heritages, such as Reed, Song Jin and Brocade, to produce silk Art products, "At present, the inheritors of the cultural heritage that has been cooperated include the state-level silk experts, Qian Xiaoping, the successor to Song Jin, and Wang Jinshan, the successor to the silk relics." Taking the painting "Father" by the famous painter Luo Zhongli as an example, Embroidery intangible cultural heritage art hand-built, a silk works of the price reached 680,000 yuan. In addition to contracting with the World Heritage of Intangible Cultural Heritage, Walsall also set up the China Institute of Silk Art through cooperation with art institutions. At present, all the benefits of silk products already covered the clothing, gifts, silk books, wallpaper and other home textiles and automotive supplies and other decorative items. The first half of this year, in the context of the industry downturn, everything profits increase without falling. In addition to developing high-end artworks such as silk paintings and calligraphy, in order to cope with the shrinking of silk exports, the high-end home textile brand "Lufthansa" after the Silk Road Group's export and domestic sales also sold the prices of works of art. A beautiful set of European court-style silk bedding, the price is generally between 1 million -2 million. To tap the culture of traditional industries and add cultural and creative elements to enhance the added value of silk will become the main way for the development of Zhejiang silk industry in the future. Recently, Zhejiang formally established the Silk Culture Research Society to "promote the healthy and sustained development of the silk industry through the excavation, inheritance, innovation and development of silk culture, and the promotion of the influence and popularity of silk in the international community." The Silk Culture Research Summit Ren Shenqin president said.
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