In the global economic slowdown environment, underwear market suffered a plummeting sales, inventories increased, the profit more and more thinner situation, but for those interested in the brand development of enterprises, this is a rare opportunity for development, To the underwear business is to win by "wisdom", not only can keep the market share, but also can improve the ability to adapt to market competition, which in the fierce competition in the market dominate.
Love yarn clothing group is a financial crisis in the birth and rise of the modern enterprise. Love yarn Group was established in Hong Kong in 2009, this time, is in the early stages of the global financial crisis, in the industry point of view, this time to start a business "out of date, even if not drowning will choke a half dead. Surprisingly Four years later, Love yarn group not only did not drowned by the financial tsunami, but popular in China and Europe, the underwear market, a well-rested China underwear brand , China Top Ten underwear brand, the most trusted consumer underwear brand , Staged a modern business fairy tale.
Love yarn on the one hand, is due to the success of brand positioning. At the beginning of entering the market, many brands need to experience the market run-in period. In the end, they have gained a firm foothold and developed rapidly. They are closely related to enterprises winning by "wisdom" quality. Love yarn group love yarn baby underwear positioning is high-end crowd, the price between 138-598 yuan, the price not only to meet the needs of wage earners, but also to meet the high-end women's consumer demand; the other hand, thanks to Love yarn group advancing with the times, bold innovation. The market is changing, the company's strategic thinking and products must be changed, Love yarn Group have introduced a series of high technology content of the four underwear brands, high-end brands - Baiyou Ti, low-end brands --IFEICE ), E-commerce brand - GETFIT (Princess), middle and high-end brands - Love yarn baby, four major underwear brand not only have the functionality of ordinary underwear, but also have the health care, nursing breast function, a high-tech environmental underwear brand , To the market, aroused the concern and love of consumers, becoming the favorite of numerous women's favorite underwear brand, with great success.
Love yarn baby franchisee to take an affirmative supportive policy, that is, free to join, one-stop guide to join, giving laptops and other user-friendly measures, by the franchisee welcome. "I am optimistic about Love yarn group service and brand influence, and now my pockets drums, I believe the future of Love yarn yarn baby better!" Zhejiang Jinhua franchise Ms. Zhu Aiwu said.
Love yarn baby brand marketing director Zou Jifu said that in the face of the financial crisis, underwear business only adjust the business strategy in a timely manner, adapt to the development trend, good brand positioning, relying on technological progress and modern management, can have the core competitiveness. Especially in Europe and the United States big underwear compete in the Chinese market context, as SMEs, only "wisdom" to win in order to achieve a win-win situation, which is the only way for business survival and development.
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