2012 Fendi poetry avant-garde for the wonderful performance of Wangfujing in Chengdu
Fendi magic avant-garde party officially started
Shopping in Europe's new Pop-up store attracted many luxury brands to pursue this model. August 18, from the Hong Kong international well-known underwear Kingdom An Lifang Group's underwear brand fendi poetry fandecie in Chengdu, Wangfujing held a four-day "fendi poem COME & PLAY magic avant-garde party" activities, with the current tide In the form of Chengdu consumers to bring the most fresh fashion trends. This is also the first Pop-Up Store in underwear.
Pop-Up Store, also known as guerrilla concept store, is a brand new sales model. As early as 2009, the famous "Magazine Alive" temporary store, a collaboration between avant-garde designer Kawakubo and the Japanese version of "VOGUE" in Aoyama, Tokyo, mixes fashion with accessories in an ingenious and extremely interesting way. In the temporary space, the guerrillas officially brought the concept of fashion industry. It breaks the longevity of the flagship store, creates a sense of freshness through unflinching locations, aligns with popular attitudes and disregards all routine ideas, creating a highly chemical sales effect.
This model has always been in the fashion front of the natural temptation of Chengdu consumers are not small, the event won the very high popularity. And through the fandecie Pop-Up Store with artistic sense, in a relaxed atmosphere full of artistic way to show the brand of Fendi classic, and its SEXY & CHIC fashion style most vividly. Super Sexy infinite charm, Dreaming Girl's dream sweet, Lucie's World Yue dynamic imagination free, Sisterhood vitality and sexual passion, as well as New Naturals Fairyland's idyllic dream, based on five interesting story shop with consumers Fully interactive at the same time, the perfect communication Fendi poetry mix and match style.
In addition, avant-garde art-filled stores create a free, open and fun interactive self-service shopping environment. With the theme of "COME & PLAY" as the store as a whole, it integrates vision, hearing and touch to create a brand new Unexpected underwear shopping experience. Here, the collection of shopping, self-service small refreshments, DIY packaging, fun shopping as one of its flexible and interesting display, hand-painted art, wallpaper art, window DP point device highlighting the unique personality trends, customers here can enjoy more leisure time Pioneer fashion and entertainment. More importantly, in four days, consumers not only enjoy the preferential products here, but also can experience in advance the next season's new products, grasp the trend in advance.
It is understood that since the founding of Fendi Poetry in 1999, it has creatively broken the shackles of Eastern and Western cultures, the trendy fashion in London and Tokyo's manga art perfectly blend together to pioneer the personality attitude interpretation of the vibrant fashion women's sexy. Since then, from design to finished products, from the details to match, Fendi poetry has always upholds the SEXY & CHIC fashion style, integration of technological innovation and leading the fashion design products not only inherit the traditional garment industry Seiko fine work, more full range of categories to To meet the diverse needs of women underwear fashion. Pop-Up Store, which was the first to be introduced during its "Magic Avant-garde Party" event, fully meets the high concern of the new generation of female consumers for the international trend and further strengthens its leading position in the industry.
Fendi poem POP-UP concept store entrance
Background information:
Embry Group introduced
Founded in Hong Kong in 1975 and listed on the Main Board of Hong Kong in 2006 (HKEx: 01388), Embry Group is a world famous underwear manufacturer engaged in the design, manufacture and sale of women's underwear. The Group is headquartered in Hong Kong and owns large-scale production bases or office buildings in Shenzhen, Changzhou, Shandong and Shanghai. In China, major cities including Hong Kong and Maucao have a unified image of more than 2,000 counters and specialty stores.
Embry Group has a strong research and development efforts, independent development of 42 patented technologies, the establishment of a high-quality diversified brand campaign, with elegant, comfortable, high-grade "Embry"; young, stylish, Q-Sexy's "Poetry Poetry Functional, healthy and minimalist "Comfit"; and E-BRA and other brands that are stylish, professional-looking and easy for women to own. Products include bust, underwear, pajamas, swimwear, corsets, warm clothes, tights and pregnant women breastfeeding underwear, by high-grade women's welcome.
Embry has implemented stringent ISO quality assurance system and was the first company in the industry to obtain the certification of "China Environmental Labeling Products - Ecological Textiles". It is the main drafting organization of China's national and industrial standards (bras, bathing suits, pajamas, trousers and other products ). Since 1996, it has been awarded the title of "National Sales Volume of Same Products, First in Sales and First in Market Share" promulgated by National Bureau of Statistics for 15 years.
Fendi poetry brand profile Description:
Fendi poetry, from the Embry Group's young underwear brand since its inception in 1999, it has broken the shackles of Eastern and Western cultures, the trendy London fashion and Tokyo's comic art perfect blend together to pioneer the personality attitude interpretation of fashion women Vibrant sexy.
Sexy and charming, close to the trend, naturally exudes attractive, they are SEXY & CHIC clan. Like a curious naughty lady, FENDER poetry demonstrates the charm of SEXY & CHIC in many ways and vividly interprets the fashion trends of women.
From design to finished products, from the details to match, Fendi poetry vividly carry forward the SEXY & CHIC fashion style, integration of technological innovation and fashion design products not only inherit the traditional garment industry Seiko fine work, more full range of categories to meet the fashion women A variety of underwear needs, Embry Group strong quality assurance system, the products have to undergo a rigorous test, is the real green eco-textiles. Fendi poetry to optimism, self-confidence, independence, individuality of a younger family, bringing a natural comfortable, healthy and comfortable wearing feeling, a free mix and match, the pleasure of physical and mental self-enjoyment.
Young, do not ask the age asked attitude! In the boundless world, personality and the passion of the collision, the perfect combination of sexy and pure, fendi poetry is to create a colorful kingdom.
Embry Group website:
Fendi poetry brand website:
Fendi poem official meager: http://e.weibo.com/fandecie
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