[China Glass Network] The current e-commerce blooms, only agricultural e-commerce is still on the edge of winter? In order to accelerate the construction of rural informatization, we will vigorously promote the coordinated development of urban and rural areas, actively expand domestic demand, and promote the needs of economic development. The construction of agricultural e-commerce on the edge of the winter should be highly valued.
Some people think that agricultural e-commerce faces a large bottleneck and a shallow profit model. The “information gap†between agriculture, rural areas and farmers cannot be solved. At present, the agricultural e-commerce website is silent, except for the leading effect of the agricultural network, the industry lacks strong platform cooperation. At present, the problems of agricultural production increase, farmers' income increase and rural development have become the core problems of China's current agriculture. If it is not solved well, it will affect China's political stability and social peace, thus affecting the economic operation. In the context of global economic integration, solving the prominent contradiction between agricultural production structure and market demand, how to increase farmers' income and improve modern agricultural efficiency is an important issue in current national economy and people's livelihood. The booming of e-commerce has brought huge imagination to the development of agricultural e-commerce.
In fact, agricultural e-commerce includes a series of electronic trading activities centered on agricultural production, including management of agricultural production, network marketing of agricultural products, electronic payment, and logistics management. Supported by information technology and global network system, the framework is similar to b2bb2c's comprehensive platform support, providing functions such as online trading, auction, electronic payment, logistics and distribution, mainly engaged in electronic production related to the production, supply and sales of agricultural products. Business services will be fully digested and utilized.
At the same time, some forward-looking agribusiness groups have begun to get involved in this fertile ground. At present, the agricultural product supply and demand information of Agricultural Network is matched, the agricultural technology lectures, agricultural products are sold in depth, and the huge industry resources have yet to be further developed due to the hard work of the lonely palm. With my understanding of agricultural e-commerce, I will focus on three Aspects analyze the operability recommendations of agricultural e-commerce in China.
First, the government guides, local coordination to build a nationwide e-commerce pilot platform.
Due to the particularity of the agricultural development attributes, it is necessary to take this route in order to achieve the dual development of urban and rural areas in a step-by-step manner. The annual agricultural output of Texas farms in the United States has an impact on the economy of more than a few billion dollars, and a small Texas farm can do so. Behind the analysis, the construction of the agricultural e-commerce chain in the United States is very mature. Each farmer's farm resources are collected by the government's only shaped hands and effectively configured. This intermediate e-commerce is undoubtedly a bigger winner. Based on China's agricultural environment, the Trinity, that is, the government to build external channels, local governments integrate thousands of farmers. As long as the chain structure is enriched, the concept of “value-added agriculture†will be introduced into the concept of agricultural e-commerce.
Second, build an agricultural comprehensive platform and establish a professional agricultural resource database.
Collect national agricultural resources and update them into the database in a timely manner. The formation of the platform is hierarchical, three-dimensional, and deeper. The local agricultural units are responsible for sending professionals to collect data to ensure the authenticity and practicability of the data. The platform is divided into several sub-platforms to form the concept of platform resource collaboration. At the same time, the establishment of an agricultural resource database will enhance China's weak rural e-commerce application environment.
Third, establish an electronic standard for agricultural product quality assessment.
Due to the marginalization of agricultural e-commerce for many years, a complete set of electronic quality assessment system for agricultural products has been established, which has the ability to use agricultural products to resist risks and increase the added value of agricultural products. At present, the standards for agricultural products have not yet been formed, and there is a big gap between the evaluation system of international agricultural products, and it is not easy for China's agricultural products to compete internationally. While establishing quality assessment standards, we should make full use of the resources of agricultural extension stations in cities, counties, and townships, and adopt unified acquisitions of local characteristic agricultural products to uniformly formulate cultivation standards.
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