Analysis: "Ponies" CEO Lu Peiqiang's business philosophy

Looking back on the most touching Chinese fashion shows in recent years, the industry may even mention that the famous Chinese fashion designer Liu Yang represented Hong Kong's "Tsaizi" brand, the children's fashion show held in Beijing: in an inconvenient order. How amazing is it? Constituted on the Fashion T stage, 80 children from various countries wore a full range of head-to-toe accessories, dolls matched with clothing and learning supplies, badges matching the brand's culture, and novelty motifs with innovative designs. "Zi Zai" brand colorful black and white fashion, personality, fashion, cool, lively interpretation of children's fashion clothing life, has attracted countless social concerns.

Hong Kong "Tsaizi" fashion children's clothing brand

This question mark is the children's curiosity about the new concept of children's clothing? Still more than 300 million Chinese children can't buy the right fashion? Is the consumer market's expectations for Chinese fashion designers? Is it still the puzzling of clothing entrepreneurs who never stop exploring in innovative children fashion brands?

Lu Peiqiang, President of Aberdeen

Later people discovered this series of? No. 5, in fact, is the huge behind-the-scenes leader of the children's fashion launching conference. Hong Kong-based Aberdeen Pipa International Group Co., Ltd. president, Lu Pei-keung, has been irreconcilable in the creation of Chinese children's fashion brands for life.

Thinkers

Once she was a student of Chinese primary school students who couldn’t express their children’s instincts and insane, Lu Peiqiang began to learn from the international trade processing orders and learn clothing management in Hong Kong. After winning the first barrel of gold in the market, this thought-defending, broad-viewing and emotionally delicate The man decided to create a high-end children's clothing brand that could lead the fashion children's dress culture and create children's dress ideas and value revolutions. Juvenile fashion is Chinese fashion! To make Chinese children dress more beautifully, Lu Peiqiang quietly began to realize the dream in the bottom of my heart.

Lu Peiqiang knows that children's clothing business faces two generations of children and parents, and only studies the psychological characteristics of children and young children with great concentration, studies how to guide parents to enhance their aesthetic vision, and studies the changes in children's wear patterns. At one level, our children's fashion brands can do more in market competition. In August 1998, he founded the brand "Cowboy" in Hong Kong that embodies children's "pure, good, and intelligent." In view of the fact that the added value of China's children's clothing is not as good as that of international brands, Lu Peiqiang positioned the core value of the brand's competitive market as full of artistic vitality and abundant modern innovation spirit.

After catching up with the taste of children's fashion, Lu Peiqiang and his R&D team have inspected various excellent children's wear at home and abroad and decided to use black and white to dress up naive and romantic children. Lu Pei-Qiang explained this bold move: In the colorful colors, black and white are the most beautiful and pure colors in human society, giving people a sense of classicism. The evolution of black and white elements into the leading elements of the brand not only wins urban children with outstanding personalities in many children's clothes, but also enhances the unique personality of the “Tsaizi” brand in many children’s clothing and enhances it. The brand's cultural grade.

In the face of peers' puzzling eyes, Lu Peiqiang teamed up with Liu Yang, a famous Chinese fashion designer, and invested heavily to hold China's first large-scale children's fashion conference in Beijing, focusing on black and white, two personalized colors, and enriched with colorful works. Embellishment, through the design of fashion and design for children's learning, games, fun, festivals, sports and other lifestyles, the classical lifestyle, personality taste, fashion and romantic children's lifestyle has been interpreted to the extreme. The black and white fashion Raiders of the “Tsaizi” brand slammed the capital and moved many parents and fashion distributors. When countless distributors flocked to the China International Fashion Fair “Funny Tsai” brand booth to sign the franchise contract, when the “rabbit trick” black and white children's fashion set a miracle of annual sales of a million pieces, the joy of Lu Peiqiang was quietly Land surfaced.