Children's wear industry must walk on multiple legs

"It is a consumer industry, a cultural industry, and a creative industry." In the industry, children's wear is known as a fairy tale worn on the body. For many years, its industrial development has indeed been full of vitality and magic like a fairy tale.

According to relevant data, at present, China’s consumer demand for children’s wear is around 2.3 billion. It is expected that in the coming years, the demand for children's wear will also increase at a rate of more than 10%. With the rapid development of the industry and steady increase in output, how can children's wear enterprises go further?

At the Quality Supervision Committee of the State Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China, the reporter found the answer - to run fast, but also to go steady, the development of the children's wear industry must be multi-legged , Corporate self-discipline, industry guidance, quality supervision, standard lead one can not be less.

The rapid development "In the past year or two, children's wear has been the fastest-growing category in the apparel category. There have been sales brands with annual sales of more than 1 billion yuan." Xie Qing, deputy secretary-general of the China Garment Association, summed up the word "in the ascendant". Children's clothing industry's development momentum.

Why is the growth of children's clothing so fast? The "Children and Infant and Young Children's Product Quality Analysis Report" released at the conference pointed out that in the 1990s, the large-scale emergence of clothing consumption has enabled the rapid development of clothing brands, and the good development of domestic textile and clothing has also enabled the development of children's clothing in China. A new period of development, the rapid development of children's clothing industry, emerged a large number of children's clothing enterprises. From the start of the decentralized, family workshop production scale, slowly formed a number of larger children's clothing industry cluster.

After years of development, China’s children’s clothing industry has formed a clear clustering trend, and mainly gathered in the more economically developed southeast coastal areas, constituting the focus of Guangdong Foshan and Zhili, Zhejiang, Fujian Shishi, Zhejiang Yongjia and Jiangsu. Changshu, etc. as the main base, with Shanghai, Beijing and Shenzhen as a brand new pattern of concentration. "This clustering pattern is conducive to the organic integration of various decentralized children's clothing companies or brands, giving full play to the cohesiveness and competitiveness of regional brands and enhancing the impact of the entire industry."

The children's clothing industry cluster has developed rapidly and has strong development potential and growth potential. Some experts predict that in the next 10 years, consumer demand in the children's wear market will show a steady upward trend. By 2015, the scale of China's children's wear market can reach 140 billion yuan.

At the same time, it is worth noting that although China has made great progress in the apparel industry and fashion trends, only the children's clothing industry, which is unanimously regarded as having a vast market, has failed to make major breakthroughs in designing research and leading the trend. Although many international big names have their own children's wear collections, in China, the degree and breadth of children's wear design and production are far less than that of adult clothes.

"The quality of the" children's clothing industry is developing rapidly, children's clothing design, production has received more and more attention, but the quality problem can not be ignored. " Xie Qing stated that the quality control of children's wear involves many aspects such as surface materials, design, production, processing, and circulation. Each link is interlocking and affects each other.

According to Xie Qing, China's children's wear industry has bright prospects, but it still faces many problems. The technology and management level of large-scale enterprises are generally higher, their own product quality control is in place, and product quality has been kept at a relatively high level. For SMEs, due to lack of funds and relatively backward equipment, quality control is not in place, resulting in low product qualification rate, resulting in low overall quality of textile products for children and infants.

At present, the pattern of China's children's wear market is that about 30% of domestic companies have their own brands, and about 70% of them are based on generation processing. The phenomenon of generation processing is very common, that is, production units and sales units are not the same company. Sales units generally focus on marketing, and they have relatively weak concerns about standards, product quality requirements, and defects in products. They have gaps in the quality requirements and product quality of production companies, and products are prone to quality problems.

It is precisely for this reason that AQSIQ has always put children's wear as the focus of quality supervision, and continuously conduct follow-up spot checks. According to the person-in-charge of the Quality Supervision Department of the General Administration of Quality Supervision, Inspection and Quarantine, from 2006 to present, the General Administration of Quality Supervision, Inspection and Quarantine has organized six consecutive inspections of children and infants' clothing nationwide. In particular, from 2007 onwards, the number of sampling inspections has increased year by year. In 2010 and 2011, the number of batches has reached more than 100 batches. The rate of qualified products has also increased year after year, remaining between 85% and 90% after 2008.

In continuous national supervision and spot checks, the detection items of aromatic amine dyes that can decompose carcinogens are all qualified on important basic safety projects; individual levels of excessive formaldehyde have occurred from time to time, and some of them have exceeded the scope of standards and are severely excessive. The excessive pH value will appear in every national supervision and spot check, and it is the highest frequency unqualified item.

Compared with the results of 6 random inspections, after the implementation of the national mandatory standards in 2006, the number of supervision and spot checks and subsequent follow-up inspections increased. At the same time, it greatly promoted most of the production enterprises and raised awareness of the company’s product quality, especially the products. Safety performance. Unfortunately, a small number of companies have not improved and the quality of products is still at a low level, and substandard problems have occurred frequently.

“If companies want to break through the quality bottlenecks that constrain their development and go further on the road to the development of the industry, they must be committed to quality, responsibility, and honesty.” The company’s responsible person, in conjunction with the results of spot checks, pointed out that quality is the enterprise We are committed to building our lives and hope that they will improve quality awareness, sense of responsibility, and awareness of integrity as a long-term task, and strictly control the “three levels” (that is, the purchase of raw materials, the control of production processes, and the closing of finished products). At the same time, we must attach importance to standards and strictly implement the standards. In random inspections of unqualified enterprises, we must earnestly find out and analyze the causes and actively and rectify them seriously.

The "standard" standard is the best teacher, and some companies use the wrong standard, which leads to the product being unqualified." Xu Jian, secretary general of the National Clothing Standardization Technical Committee, suggested that children's clothing manufacturing enterprises must "acquaint themselves with" the standard and have an in-depth understanding of the standards. Technical requirements to effectively prevent quality risks.

According to reports, the new version of the "National Basic Safety Technical Specification for Textile Products" (GB18401-2010) (hereinafter referred to as the "Code") will be formally implemented on August 1 this year. The implementation of the "Code" will have a major impact on the current production and sales of clothing and textile products. Among them, the need for enterprises to understand that the main technical content of the following changes: the age of infants and young children has changed, the scope of application from 0 to 24 months adjusted to 0 to 36 months; under the conditions of the reduction does not allow decomposition List of aromatic amines, banned azo dyes added "4-aminoazobenzene", making banned azo dyes reach 24; direct contact with skin textile products from 4.0 to 7.5 to 4.0 to 8.5; The limit value of the carcinogenic aromatic amine that can be decomposed is ≤20mg/kg; the color fastness, formaldehyde, pH value, sampling requirements for the decomposable carcinogenic aromatic amine dye test, etc. are increased.

For enterprises, standardization is a long-term accumulation process. At present, the technical quality of some enterprise employees is relatively low, and it is impossible to fully and accurately understand the importance of national standards and related product standards. Some standards have even been known to enterprises for half a year. With the backward production equipment and technology, the management level and technical strength are poor, and the quality of the product is not valued. In order to reduce the cost, the procurement of surface auxiliary materials with low quality and low price leads to the inability of product quality.

According to Xu Jian, the standardization work can only be rooted in the enterprise. Throughout the entire process of industrial development, the entire children's wear industry can be promoted to develop better and faster. Therefore, we should strengthen the implementation of children's and infants' clothing product quality standards, mandatory standards, quality requirements and related laws and regulations, enhance the company's product quality awareness, so that production companies truly recognize the need to improve the quality of apparel products.

With the progress of the transformation and upgrading of China's textile and garment industry, the country’s requirements for product quality safety and environmental protection have gradually increased, and related standards have been continuously revised and improved. “The 12th Five-Year Plan will raise the safety of consumer products to a new height. We will further increase the formulation and improvement of the garment industry standards. Enterprises should strengthen standards collection and pay attention to changes in standards.” For the formulation of future standards, Xu Jian It said that it will combine the development status of the industry, focus on a number of safety issues, and constantly improve the standard system. ( Text / Liu Yiting Yang Yang)