Italian Brand Enters China Concerned About Intellectual Property Protection

Italy's "24-hour sun" reported that with the completion of the European Street in Hangzhou, many Italian top brands such as Zegna, Ferrari, Armani, etc. have settled here. However, they believe that the Chinese government’s ineffective protection of intellectual property rights is the most worrying thing about its products being counterfeited in China. The article also reported that Zhang Junfang, the economic and commercial counselor of the Chinese Embassy in Italy, introduced the Chinese government's great efforts in intellectual property protection. Vice Premier Wu Yi personally supervised the protection of intellectual property rights, showing that the Chinese government attaches great importance to this.