Diesel brand clothing carries guns rose impact China

Diesel, this savvy Italian fashion brand, first drew the appetite of "ComingSoon" in front of a closed window in Hang Lung Plaza, followed by "dumping" in major fashion magazines. A series of "provocative" advertisements inciting people's desire for consumption. A few days ago, Diesel finally unveiled the deliberate veil of mystery. With a huge creative logo sculpture and a new spring/summer 2006 show that was airlifted directly from Milan, the company officially blew into the clarion call to China.

Presenting the most modern Diesel image

“When I first came to China two years ago, I didn’t know what to expect.” Diesel's president Renzo Rosso said at the event that Diesel officially entered China. “But then I learned that the young Chinese fashion leader is very With personal style, their appreciativeness of works of art made me impressed. At this time I learned that the best time for Diesel to enter China came." Founded in 1978, the Diesel brand, its founder and president Renzo Rosso is a specialist The tailor who made jeans for the Italian royal family changed his opinion of the royal family with his fine craftsmanship. Since then, Diesel has been a pioneer in its unconventional design style.

Diesel's first store in mainland China is located in Shanghai's Hang Lung Plaza, an area of ​​380 square meters, designed by Diesel's interior design team, with special lighting, various decorative details and full of modern furnishings European style reflects the nostalgic style. The concept of "living space" was used in the store to present Diesel's denim clothing, men's and women's clothing, shoes, sunglasses and watches.

“We try our best to bring the most modern Diesel image to China. To create a unique shopping environment, we mix and match some of the most anticipated products in our stores, and new products will be available every month.” Diesel China Chief Executive Officer Roberto Cappelli said.

2006 spring and summer new three major themes

Glamorous outfit

Accompanied by a strong drum, the model slowly emerged from the smoke, and the big cap of the old German officer on his head cast a huge shadow on his face. This appearance intuitively reflects the trend of Diesel's new clothes - like a World War II remembrance event, inspired by the Soviet Union's Red Army, German military officers and the Anglo-American allies armored design.

Men's clothing is also rich in content, neat and consistent military image, polite banquet costumes and relaxed casual clothing are involved. The cut and neat soft leather jackets, slim trousers, and rugged military uniforms are the main hits of the season. The airy epaulets and rivets are indispensable decorations.

Eastern style

Japan's feminine style is reflected in subtle fabric choices and detailed designs, including edging and embroidered kimono samples. Elegant printed chiffon skirts, chiffon tops and half-skirts all show satin edging details; silky skirts have a lifelike dragon-like pattern on the back, and a satin belt that is as wide as the girdle of a kimono. .

Hollywood in the 1940s

The accessories are full of Hollywood's fascination, filled with short boots in the 1940s, and high-gloss sandals with chocolate cream, cream color, and black Asian wooden beads. Rubensbag is the new favorite this season, and the hand-made soft leather. Accompanied by ring buttons, nails and curved cuts are also bright spots.

Diesel Events

In 1955, the founder, Renzo Rosso, was born in Padua in northeastern Italy.

Renzo Rosso founded the Diesel brand in 1978.

In 1985, the company completed the acquisition and officially launched the global marketing plan.

In 1996, it opened its first flagship store in Lexinggon Avenue, New York City. At the same time, it received the “Premio Risultati” award from the famous Bocconi Institute in Milan and became “the best Italian company of the year”.

In 2000, it acquired Italy's famous Staff International company and produced three special brands: Vivienne Westwood, Dsquared and Martin Margiela.

In 2005, Diesel officially entered China and set up specialty stores in Shanghai's Hang Lung Plaza and Beijing Capital Times Square.