Japan's Muji Life Philosophy

MUJI is a well-known brand in today's world and even the world. He is mainly engaged in the business of goods, manufacturing, and sales. He is one of the subordinate businesses of the "Rational Product Program", but MUJI is an independent brand. Has a considerable influence. Its design philosophy, aesthetic ideas, material selection, process checkpoints, concise packaging, image promotion, etc., are not just creating a brand of goods but promoting a lifestyle. The speed and scale of the development of MUJI products, as well as the promotion of continuous penetration, are new ideas in the post-industrial era.

The world of muji <br><br><br><br><br> In addition to opening in Japan, MUJI also has specialized stores overseas. These stores are located throughout the United Kingdom, France, Sweden, Italy, Norway, and Ireland. They can also be seen in Asia, such as Singapore and South Korea, Hong Kong, and Taiwan. Muji in the United States opened at the MoMA in New York. MUJI began offering products to the MoMA retail store of the MoMA in February 2002, and further to MoMA on October 20, 2004. The company opened its own monopoly. Since the sales were very good, in the opposite side of MoMA in October 2005, MUJI’s flagship store in New York was officially opened.

The first overseas specialty store of MUJI opened in London in July 1991. As the business model was gradually promoted to overseas and developed to a considerable scale, their shops began to standardize. They set the store area to 1000. , 1650 and 3300 square meters range.

This brand started in 1980 and has a high reputation throughout the world. In Europe, MUJI products offering a concise design are considered to be the most representative contemporary Japanese aesthetics of Zen.

MUJI's No. 1 shop in China was also opened in Shanghai on July 1 this year. Located on the second floor of Shang Hong Xiang department store, although it is only more than 700 square meters, it is the same atmosphere as Tokyo, London and Paris.

MUJI opened its stores in Hong Kong as early as 1991, but a Hong Kong company named Shengneng Investment Co., Ltd. (JBI) preemptively registered the same names in mainland China, namely, "Muji" and the unprinted Japanese pronunciation." MUJI's two trademarks have resulted in 25 types of apparel products from MUJI not being sold in mainland China. The dispute over brand trademarks has not yet been completely resolved.

Compared with those stores in Europe and America, MUJI opened its doors in China on July 1st, but it was too late.

Although MUJI has already opened stores in China, it still has a lot of room for improvement compared with overseas specialty stores. Unlike other MIM shops, which don't provide local text catalogs to customers, product labels are not specifically printed for the Chinese market. In particular, Japanese price tags on products are troublesome for customers. The employees in the store are not as Japanese. Training, and some uniquely designed goods did not arrive, although many of the goods are "Made in China", but due to the import of a large circle from Japan's imports, to the original price in Japan to take the high quality line of silence, The price of the No. 1 shop in China is 25-30% higher than that in Japan, which has to be respected.

Material, Process, Plain Packaging
In the blog, someone wrote: "The philosophy of MUJI is to cut down the complexity, eliminate the flashy, to the essence, and to be people-oriented." This is an excellent description of MUJI. Muji is a brand that I have always loved after I first saw it in Tokyo more than 10 years ago. It has deeply influenced my aesthetic and life. It is also the daily necessities that I buy most.

With regard to the selection of materials, MUJI hopes to produce delicious and healthy foods and comfortable clothes. They first consider practical everyday items and revisit those materials that are usually not noticed but can do some basic things. MUJI is good at using raw materials that can be found all over the world, and products that can be mass-produced because of its low cost. Therefore, inexpensive and high-quality products are born.

Regarding the process, Muji thoroughly inspects the entire process of a product from the beginning to the completion. Muji does not advocate overly dazzling and neat designs. They often omit operations that are not related to the original quality of the product, and retain those specifications. The size, as well as the things that are rejected because of the poor shape, use all the materials as much as possible to reduce costs.

MUJI loves to pack, advocates not decorating, preserves the original color and shape of things, and resolutely opposes excessive packaging. Detailed and detailed textual descriptions on all products of MUJI products indicate the reasons for the production of the products.

Sealless philosophy

What is the philosophy of muji? The good product program has an excellent description of itself. They said: Muji is not a famous brand. MUJI products are not personalized and popular products. MUJI products are produced from the perspective of the future of the global scale of consumption. Muji is not the kind of product that “cannot do anything other than it” to cultivate a single favorite product. Muji does not point to “this is good”, but “this is OK”. They want to provide rationality and satisfy the guests. s things.

MUJI started with only 31 varieties in 1980, and it has grown to more than 5,000 items in 2005. For the average person, this figure means that everything that is needed in daily life is already available.

These items have received a variety of evaluations: such as provincial resources, low prices, scouring, anonymity, natural ambition, etc. These are the properties of Muji, and the essence of Muji is its spirituality.

Muji is developing products based on the concept of low price and high quality. In 1980, the predecessor of the Good Products Project, Xiyou Company started from the point of view of "non-brand names." What they needed to do was really necessary things in life. It was a necessary form. To do this, change the materials, omit the production process, and reduce packaging. Developers believe that this approach is consistent with the aesthetic sense of the times, and that only the beauty of the good will be loved for a long time.

MUJI has realized that the commodities of our modern life have a tendency of polarization, one is the use of novelty materials, and the other is a product with competing modeling. Such commodities need customers who can accept high prices. The other direction is to minimize the cost, use the cheapest materials, simplify the production process to the limit, and produce goods in countries with cheap labor. The products in these two directions are not the goals of MUJI. At the beginning, they pointed to "no design", using the most suitable materials and workmanship to achieve a "primitive" and interesting design. MUJI products are not targeted at low prices. They omit useless processes and replace them with rich materials and processing techniques to find the right price-to-energy ratio.

MUJI does not have a flood of advertising. They continue to contact customers through product catalogs and web pages. Regardless of whether they are web pages or catalogues, the angle of product shooting is very correct. It is an angle that attempts to guide buyers and readers to observe commodities. In fact, when Muji debuted, it was already this style, and those free commodity catalogues were precious collections for unregistered lovers.

Since the establishment of Wuji Liangpin for 25 years, since 2003, they have produced a set of promotional posters each year at the beginning of the new year. After these images are combined with only the four characters of Muji, it is like a muji image. This group of posters are: "The future of muji products," "Muji of the size of the earth," "Muji home," "Tea room and muji products."

MUJI is not just about designing and developing products. They collect natural materials and plants found all over the world and learn new things from daily necessities around the world. They maximize the use of those regional materials and transform them into products that can be incorporated into the MUJI series. In the product label of Muji, customers often find labels such as "Egyptian cotton" and "Indian cotton hand-woven fabrics," and the names of those weaving techniques are actually the process of associating buyers with handicraft production.

MUJI proposes to learn from the world's lifestyle and find quality good things from the world's living culture and history. In June 2005, they began to enhance the original concept by selling the “Found MUJI” series of products.

Muji still extending

Muji opened the largest flagship store in Tokyo. It had to count the number of "Mitsukura Yurakucho". This store was opened in November 2001 and was remodeled in September 2004 with a new look. After the conversion, new items were added. For example, there are special counters for sale of unprinted foods, all-natural unpressed foods, and visually-impressive goods. It feels like a special society that has entered the muji. .

In October 2004, a cooking class was opened in the store. The title of “food” in Muji's rich life was extremely important. This classroom teaches more than cooking techniques. He wants to tell people about the knowledge and philosophy of eating.

In addition, the plan to open the No. 2 store in Beijing in October was postponed until the beginning of December. Now the team of Mu-ichi Overseas Promotion Stores has already begun an intense business in Tokyo and Beijing. How Beijing consumers will accept MUJI is still unknown. Although many of MUJI's raw materials and processing are located in China, the agreement stipulates that all production must be completed. Now we see that the price of Shanghai No. 1 Store is 25-30% higher than that of Japan. So how much can Chinese consumers accept this price?

We do not doubt the concept and quality of MUJI. We hope that MUJI should not confuse it with ordinary brands in the promotion of the Chinese market in the future. Even those superbrands in Europe and the United States will not satisfy our traditional aesthetics. The world of Muji has provided practical and ethereal co-existence. The daily necessities that are everywhere are the best carriers of function and aesthetics.