2018 underwear trends have you amazing unexpected!

Underwear is the most intimate and most mysterious clothing of women all over the world. It has always been a concern of women in all countries of the world. Often a top brand underwear show can be reported and received by national media all over the world. People in addition to admiring the supermodel's devil figure, for women, the underwear worn by supermodels has become a fashionable vane. What is the popularity of underwear in 2018?

Last year, Ma Yun successfully brought the new word “bralette” into the public’s view. Fashionable masters may not be unfamiliar, but for many people, this may be the first time. The story mentioned that "Chest and chest are no longer the only criteria for judging sex. Women's clavicle, scapula, etc. can be sexy." When the economy is developed, small chest can also become a trend! In double twelve, braverte is the first in sales in Guangdong! ! Small breasts are the most sexy.

CBNData also launched the "Women's Underwear Consumption Trend Report" based on Alibaba's big data. The "Report" analyzes the trends of online lingerie consumption changes from the data interpretation. According to the "report", younger women, integration and functional subdivision are the three trends in the women's underwear industry. Women's underwear with shaping effects and vest-style women's underwear that fit in with life scenes are popular in recent years. The proportion of style underwear has significantly improved. In addition, as consumers pay more attention to the comfort and health of women's underwear, non-rimmed women's underwear also shows an explosive trend.

From the "Women's underwear consumption trend report", we can from the side find out why the domestic high-end underwear brand popular. Underwear products focus on a diversified brand strategy in design. In response to factors such as gender, age, and multi-level needs, more than a dozen different styles and different positioning brands and related product lines have been launched, including positioning as “urban, vitality”. The price of light luxury underwear, comfortable, professional sports underwear, noble, high-end underwear and elegant, elegant, stylish and other major brands. In the future, underwear can satisfy consumer branding, diversification, and individualized consumer demand. This is a magic weapon for its enduring market performance. Among them, skin-friendly cotton underwear is highly sought after by young female consumers. No rim underwear captured many sexy girls who prefer sexy styles and elite white-collar workers. The newly-emerged sports underwear has occupied an important position in the domestic underwear market.

In order to cater to women's needs for underwear comfort and health, many underwear brands have started to lay out very early. In order to produce more healthy and comfortable underwear, many underwear brands have established the “Human Ergonomics Research Institute” and “Interior Research Center”. Relying on the Institute of Ergonomics, underwear has achieved accurate calculations. Underwear design is more in line with ergonomic principles. It is not only comfortable and healthy, but also more effective for women's shaping and promotion. In addition, rimless products are also very rich.

The high-end underwear market has a huge space and will directly benefit from the consumption upgrade. The market share of high-end underwear in China is far lower than the market share of high-end underwear in mature economies, and the development space is huge. Foreign experience shows that at a stage where the per capita GDP (PPP) is close to $20,000, the underwear market will experience significant consumption upgrades, and the market share of high-end underwear will increase significantly.

According to media reports, in 2017 China's underwear sales reached 150 billion, and annual sales increased by 20%. China is shifting from a big underwear manufacturing country to a large underwear sales country. Many international brands are also stepping up their steps in China. They are bound to occupy the Chinese underwear market. The world’s leading underwear brand, Victoria’s Secret, was the first direct flagship store in mainland China in February last year. Shanghai opened its doors and opened flagship stores in Chengdu, Chongqing, Beijing, Suzhou, Nanjing and Guangzhou.

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