Shang Kunqi • 2018 China International Undergraduate Fashion Week in Beijing
Unconsciously, the graduation season of Xun Zihua and Zhong Xia Ximing arrived on schedule. As a narrative and carrier of academic creative design, Shang Kunyi • 2018 China International Undergraduate Fashion Week kicked off from May 13th to 20th at 751 D•PARK Beijing Fashion Design Plaza. More than a thousand post-millennial graduates have demonstrated their youthful lives and rekindled the new generation of design. They used creativity as a medium to cure the homogenized design, and used fantastic ideas and imaginations to fill up the glimpse of Beijing in the late spring and early summer.
China's internationally renowned colleges and universities (clothing) exhibition of outstanding works
Entering the brand's first year
Overwhelmed by time, the years are like shuttles, and the time of five years has passed in a flash. After five years of forging ahead, the China International Undergraduate Fashion Week has completed the brand development process from zero to one. It has become another bright stage in China's fashion design industry after China International Fashion Week. In this midsummer season, it officially ushered in its brand's first year and entered the fast lane of development. In the five years of growth, a total of 61 domestic and foreign institutions have held 157 graduate work conferences here, covering 19 provinces, autonomous regions and 5 overseas countries. About 4,699 new graduates participated in the program. In the same period, there were 48 lecture forums and 6 special events. After a few years of development, the College Student Fashion Week has become an international professional service platform for promoting the teaching achievements of famous domestic and foreign fashion colleges, displaying the design talents of outstanding college graduates, and promoting entrepreneurship and employment of college students.
This year's Undergraduate Fashion Week will continue to focus on the connection of cutting-edge design talents with the market. It will hold nearly 80 professional events such as works release, special exhibitions, forum lectures, design competitions, professional selection, and DHUB Design Exchange. Participating colleges were from 21 provinces, municipalities, autonomous regions and Hong Kong Special Administrative Region. The 1468 outstanding graduates from 54 universities and colleges from home and abroad participated in the dynamic release and excellent works exhibition. Four well-known foreign design institutes also participated in this event, of which the University of Southampton in the United Kingdom and the NABA Milan New Fine Art Academy have participated in four consecutive sessions. Activities basically cover the main geographical areas of the textile and garment industry clusters. This year, the number of graduates, the number of works released, the type of creative work, and the level of creativity have all reached record highs. The work of graduates of the Fashion Week graduates has provided a platform for students of all major professional universities to display their university style. More importantly, it has also become a new channel for examining the results of education in major universities.
China's internationally renowned colleges and universities (clothing) exhibition of outstanding works
China's internationally renowned colleges and universities (clothing) exhibition of outstanding works
China's internationally renowned colleges and universities (clothing) exhibition of outstanding works
Innovation Reshaping Strategic Development Turning Point
However, on the occasion of the first year, it is considered as a delicate time node for the handover of old and new times. This year, the College Student Fashion Week has fully embraced the combination of innovation and incubation, and has entered the “developmental†adolescence. In recent years, new opportunities in the apparel industry chain are brewing, and the new generation of fashion consumption environment has also entered the growth period. To grasp innovation is to grasp development. To seek innovation is to seek the future. Model innovation is a necessary means for the repositioning and departure of Fashion Week's “transition and upgradingâ€. Continuing on the basis of its long-standing orientation and purpose, this College Student Fashion Week will stand at a new starting point and “build a new life†and build a new dimension under the theme of “dreaming spaceâ€.
The highlight of this year's Undergraduate Fashion Week is its brand new game of “convergence of special eventsâ€. In addition to the publication of graduate design work that is commonplace, this college student's fashion week continues to innovate and expand special events, and for the first time held 2018 China's internationally renowned colleges and universities (clothing) outstanding works exhibition. 978 outstanding talents and 70 pieces of costume designs from 428 outstanding graduates from 35 universities in China and abroad are drawn to the 751 D•PARK 790 cans with a strong artistic atmosphere. Creative presentation. In addition to domestic institutions, London Fashion Institute and Central Saint Martins College, which is renowned for its artistic and creative teaching, have also participated in the grand gathering of outstanding graduates. They exchanged views and exchanges on the platform of the University Fashion Week to help the millennial rise. .
In line with international standards, this college student fashion week has deepened and upgraded the Beijing Fashion Forum. On the basis of the Beijing Fashion Forum-Sustainable Industry Development Summit Forum, the Beijing Fashion Forum-informal forum and the Beijing Fashion Forum-751 Fashion Open Course were added. More than 20 lectures were held during this period. It is worth mentioning that the outstanding backbone young and middle-aged teachers with their own state-level or provincial-level fine-quality courses have set aside 751 D•PARK, and the “Young and Middle-aged Teacher Voice Project†has not only enriched and sculpted the entire college students’ fashion. Zhou added even more to the overall academic atmosphere, which is a lesson for college graduates who are just getting ready to go.
During this period of Undergraduate Fashion Week, the China Fashion Designers Association and 751 D·PARK Beijing Fashion Design Plaza, Green Brothers, Guangzhou Huimei Fashion Group, Saga Fur and other well-known fashion agencies at home and abroad are planning to hold a series on each release day. Promotion activities such as seminars, institutional exchanges, designer dialogues, school-university trains, and package-funny events will focus on industry development and innovation, and strengthen the connection between professional colleges, companies, and fashion organizations. Among them, in the 751D•PAR fashion corridor art space, the China independent designer brand bag Showroom and live Barbie experience area is also open to the public.
In addition, design competitions, professional selections, and DHUB design exchanges are also held concurrently. The award-winning event of the 23rd China Fashion Designers New Talent Awards was held for grand awards. The awards were awarded to award-winning institutions, teachers and students by the China Fashion Design Education Award, the Excellent Teacher Award and the Newcomer Award. The 2018 Grimm Brothers Cup China (College Student) Window Design Competition was also held at the University Fashion Week. In the 79 bottles, a special window display area was set up for exhibition display. At the end of this fashion week, 2018 Men's Fashion Design Awards, Women's Design Awards, Style and Innovation Awards will be announced one by one. Through the selection, we can better graft the bridge for graduates to reach the market and promote the continuous improvement and upgrading of the talent education in colleges and universities.
China's internationally renowned colleges and universities (clothing) exhibition of outstanding works
China's internationally renowned colleges and universities (clothing) exhibition of outstanding works
China's internationally renowned colleges and universities (clothing) exhibition of outstanding works
Creative Incubation Brings the World to Young People
In addition to maintaining good momentum and embracing new trends, College Fashion Week has become an incubator and booster for college students to start their own businesses and employment. Different from experienced mature designers, the newly-born graduates are not familiar with the overall operation of brands such as product planning, supply chain, marketing promotion, and data analysis. In the initial stage, it is more difficult to obtain retail channel orders and financial support from the consortium. Undergraduate Fashion Week aims to promote the transformation of undergraduate students into makers. It will gradually lead some outstanding graduates of fashion design from their stage to the stage of the 10+3 Youth Designer Base Program, DHUB Design Exchange and China International Fashion Week, and even international Fashion stage.
DHUB pop-up store Graffiti show
The group's efforts, Shang Kunyi, and 751 D.PARK Beijing Fashion Design Plaza contributed to the college students' fashion week and made great efforts to promote the development of China's fashion and creative industries. Following the 2016 and 2017 China International Undergraduate Fashion Week, Shang Kunqi was the exclusive title support unit for three consecutive years and consistently adhered to the cultivation and support of China's new generation of original designers, reflecting its corporate responsibility for promoting the development of China's fashion industry. With the continuous maturation of the activity brand of College Student Fashion Week, 751 D·PARK Beijing Fashion Design Plaza has become a nationally renowned cultural and creative fashion industrial park. Relying on its own software and hardware industry advantages, it actively promotes the healthy development of the fashion industry and designs for new people. The teachers provide a healthy and sustainable space for growth.
DHUB pop-up store Graffiti show
DHUB pop-up store Graffiti show
Over the past five years, the China International College Student Fashion Week has contributed numerous new generation of design and business talents to the clothing creative design industry in Beijing and even China. Many of them have become the backbone and leaders in the industry. This time, the brand's first year series of events is held to deepen the interaction between production, learning and research, and promote the linkage between the professional starting point of design graduates and the industry, and the seamless connection between the cultivation of talents in universities and the market demand, and further realize the dream of a strong textile country. The practical significance and strategic significance of the Strategy for Strengthening China through Talents. We understand that fashion weeks can only be truly established if they only survive branding. College Fashion Week is being integrated into the context of the global fashion industry and is providing opportunities for more and more young designers. It is not only an exchange activity between fashion design universities, providing a brand-new window for students of fashion designing to go to society, but also creating opportunities for talent selection in the future fashion design industry, and introducing design talents for enterprises more directly and more efficiently. Created a good opportunity. Drawing on the blueprint for the future, College Fashion Week will regain a new look with a new look, and it also indicates that it will open a brand journey that is even longer and longer.
DHUB pop-up store Graffiti show
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