Luxury goods, beauty purchasing gradually saturated? TRENDHOOD Wears New Business Opportunities for Children's Wear
TRENDHOOD is a social retail platform that specializes in purchasing children's wear. On the one hand, it is designed to provide a supply chain for purchasing goods. On the Other hand, Shopping Service can share products to social circles through the use of APP. In the adult saturated clothing, bags, beauty products purchasing market is increasingly saturated, wearing another way, seeing the current domestic demand for high-quality children's clothing, found a new treasure.
The rise of novice parents, the expansion of the children's wear market
In the past two years, more and more 85- and 90-year-olds have become novices and parents. The content that occasionally gathers together is mostly not easy to raise children, and the cost of raising children is too high. Even so, it still can not stop the parents from thinking. The enthusiasm for creating the best conditions for the baby: school district housing, expensive private kindergartens, imported milk powder, imported children's clothes. Raising children is not easy, but it is actually a consumption upgrade.
How big the parents expect and how big the market is. According to the National Bureau of Statistics, starting from 2010, the growth rate of the children's wear market will be maintained at about 10% per year. In 2018, the children's wear market will reach 166 billion yuan, of which children’s clothing will account for the highest percentage of maternal and infant consumption.
After 80, 90 parents, demanding quality of life
New parents who have grown up in the Internet environment have greater spending power and higher quality of life. Their demand for children's clothing is not only limited to "beautiful", but it is hoped that they will be able to provide children with professional, comfortable and personal baby expressions, which will help cultivate the baby's aesthetic quality children's clothing.
At the same time, Haitao has become a new shopping fashion for young parents. Young parents have a stronger sense of identity with European and American brands. Therefore, in the selection of children's clothes, international brands are more preferred.
The domestic children's wear market is a mixed bag. Is it really safe for children to wear fast fashion?
Zara Kids
The lack of genuine professional children's wear brands in China is mostly based on finished equipment. There is almost no difference in the design, workmanship, and fabrics compared to ordinary clothing. There are only differences in Fabric costs. And some domestic children's wear brands lack core competitiveness in materials and design. The addition of fast fashion brands such as H&M and ZARA is also a piece of cake for the children's wear market. However, it has been difficult for quality issues to win the trust of increasingly selective parents.
Low-end children's clothing get together, high-end brand children's clothing is not professional. This is also the best time for international children's wear brands to enter the domestic market.
More stringent standards, higher quality fabrics, and professional children's wear designers treat children's clothing as seriously as they do dress. The mature European and American children's wear market has a large number of high-quality international children's wear brands that can satisfy even more discerning new parents.
Counter price is high, international brands are less
With regard to imported children's wear, counters and flagship stores are the main sales channels, and the price is doubled after the average rents and taxes of stores. Even so, the number of international specialized children's wear brands entering domestic supermarkets is limited, and more parents will meet the needs of families for children's wear goods through Haitao and Daigou.
High quality children's clothing purchasing the best time
Bags, beauty products, health products, these common commodity purchasing market has become increasingly saturated, and children's clothing has become a new purchasing business opportunities. The emergence of the second-born domestic trend, the novice parents' pursuit of quality of life, let the international children's wear market become a treasured land waiting for excavation. In the present, whoever first becomes the "first person to eat crabs" will be able to seize the opportunities and become the first high-quality children's clothing purchasing service in China. For purchasing, the existing customer groups will gradually move into marriage and family life. Each person is a potential child clothing buyer.
In this market context, the deep and broad children's clothing brand supply chain, fast and convenient one-click forwarding service, professional customer service and warehousing logistics team, will serve to drive the first batch of domestic high-quality children's clothing purchasing, for purchasing Provide more business opportunities.
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