If time is the measure, the "Eleventh Five-Year Plan" should truly be a significant chapter in the history of Beijing Gege Qipao Co., Ltd. During this period, the company achieved remarkable progress in professionalization, established its authoritative voice in the "New Chinese" field, and solidified its position as a fashion leader. These accomplishments not only marked a major milestone but also laid a strong foundation for future growth.
Before 2006, like the first part of the world-famous violin concerto "Butterfly Lovers," Peggy (Gege) was known for portraying the gentle and romantic love story of Liang Zhu, yet it hadn't reached its emotional peak. At that time, people still viewed Gege as a traditional Chinese brand with a modest scale, operating around the 10 million yuan level. However, after 2006, the company entered a phase of rapid development, undergoing comprehensive changes in brand image, product innovation, and more. Over the five years from 2006 to 2010, Gege successfully made a leap in scale, moving from 10 million yuan to a much higher level.
"If I had to choose the most vivid year in the past five years, it would definitely be 2008," said Wang Jinqiao, chairman of Beijing Everbright Cheongsam Co., Ltd. In that year, Gege introduced the concept of "New Chinese," emphasizing the fusion of tradition and modern fashion, aiming to make Chinese clothing more contemporary. By the end of 2007, the brand began reworking its products, making them more detailed and complete. The "New Chinese" product line was fully prepared. In spring and summer 2008, Gege launched the "New Chinese" series in blue-and-white porcelain, red, and black. Its stylish design, elegant taste, and creative use of traditional culture created a big stir both inside and outside the industry. Major portals like Sina, Sohu, and Tencent even covered the event live.
The global financial crisis hit many small and medium-sized garment companies hard in 2008, but for Gege, it turned into an opportunity. While others struggled, the company saw a surge in sales in the first half of 2009, achieving a 50% year-on-year increase. This resilience showed the strength of their innovative approach and strong brand identity.
In 2009, on the 60th anniversary of National Day, Gege once again stepped into the spotlight by completing a challenging task assigned by the Beijing Municipal Government—designing the "Blessings of the Motherland" costumes for the military parade. The performance earned Gege the title of "the most beautiful square in the 60th National Day parade." From high-level officials to A-list celebrities like Li Bingbing, Gege's influence was growing rapidly.
Looking back, Wang Jinqiao emphasized that innovation has always been the key to the brand's success. Whether in management or product development, continuous innovation is essential. To maintain this momentum, the company focuses on building a stable and talented team, which serves as the driving force behind its vitality and long-term growth.
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