TOMMY HILFIGER Announces 2018 Spring Summer TOMMY JEANS Advertising Campaign

Holland, Amsterdam (February 2018) - Tommy Hilfiger, PVH Group's wholly-owned subsidiary (NYSE: PVH), is pleased to announce the release of the 2018TOMMY JEANS spring and summer global advertising campaign, in which many influential new generations have joined This includes rap singer Christian "King" Combs, model and musicians Pyper America Smith, Pyper America Smith, models Diana Silvers, Lina Hoss and Sup Park. This time Tommy Hilfiger will interpret the “norm” through a unique perspective and at the same time express a diversity and individuality in a brand new way. The commercial will be officially launched on February 8, 2018.

The commercial will be shot by the famous photographer Devyn Galindo and photographed in California. Devyn took a journey through the lens with friends from the global TOMMY JEANS social network with Christian "King" Combs, Pyper America Smith, Gabriel-Kane Day-Lewis, Diana Silvers, Lina Hoss, and Sup Park. His street-style outfits show the vitality of youth, freedom of cries and deep friendships. In addition, this "mobile first" advertising campaign also includes TOMMY JEANS exclusive video interviews with these stars, in which they will share their "cynical" attitude, personality style and bold self-expression.

The 2018TOMMY JEANS spring-summer collection also introduces menswear and womenswear, including apparel, shoes and accessories, to express the fast-paced lifestyle and the importance of “living in the moment” through retro style. The series of traditional frocks, loose jackets, wide cuts, and tannins, the youthful and cynical style has been recognized by Formula One racing teams. Inspired by the iconic shape of racing cars, bold colors and streamlined patterns, the new series of styling blends these elements with fashion, which is a subversion of all American traditional classics and also expresses the spirit of youthful rebellion.

You can buy TOMMY JEANS series products through TOMMY HILFIGER designated store, TOMMY JEANS store and tomymy.com

About Tommy Hilfiger

The TOMMY HILFIGER Group, which is composed of TOMMY HILFIGER and TOMMY JEANS, is one of the most recognized designer brands in the world and a clothing group that presents a high-end lifestyle. TOMMY HILFIGER specializes in apparel design itself. The market targets high-quality men's tailored and casual apparel, women's ready-to-wear and casual wear, children's wear, denim collections, Lingerie collections (including dressing gowns, pajamas and home wear), footwear and accessories. . Through selective branding, TOMMY HILFIGER also provides products that are closely related to life, such as: glasses and sunglasses, watches, perfumes, sportswear (golf professional clothing and swimwear), socks, small leather goods and accessories, home supplies and luggage. The TOMMY JEANS product line includes men's and women's jeans, footwear, accessories and fragrances. The products of the two brands can be purchased globally through retail outlets of TOMMY HILFIGER and TOMMY JEANS, brand stores in mainstream large department stores, online authorized retailers, and tommy.com.