Guangji Road dwelling in the middle of Hangzhou, not prosperous, not quiet, not beautiful, it is only a wall away from the Zhejiang Cancer Hospital, it is very close to "life and death." Within 200 meters of it, a fast-food restaurant, small hotel, small supermarket, which is next to each other, reveals a full fireworks flavor.
Among these stores for patients and their families, there is a wig shop that can't find a name on the map navigation. Since 1999, Ms. Boss has been doing business for nearly 20 years.
According to a survey released by the American Society of Clinical Oncology in 2017, oncologists are most concerned about the safety and efficacy of drugs, while cancer patients are most concerned with problems affecting quality of life, such as hair loss, nausea and vomiting.
This is the "theoretical basis" for the survival of wig shops, and in the eyes of chemotherapy patients, wigs are their hope and dignity in the face of disease.
More than 120 wigs on the three walls of the plaque make it the best wig shop around the cancer hospital.
Carefully selected
The heart is warming up a little bit
On the morning of last Thursday (January 18), the sun was just right. When the reporter went to visit, the boss was leaning on the low table at the door and knitting a sweater. She never advertised this 20-square-meter store, but the unobstructed store design and the more than 120 wigs on the three walls made it the best wig shop around the cancer hospital.
In the deepest corner of the store, there is a shampoo chair, next to it, a seat and a mirror. The boss and the haircut, "shaved head" is the most basic needs of chemotherapy patients. "Some patients will buy tools to shave themselves, but in a few days, the hair grows out. When you sleep, the scalp is tied, especially uncomfortable. Shaved.†The proprietress said that she used an electric fader to shave her hair roots.
At 10 o'clock in the morning, the first guest came. It was less than 30 years old. The shawl had long hair and some ends were split. It was seen that it had not been well maintained for a long time.
“Is there a long wig?†The customer is a rare young man in this store. The 44-year-old boss’s name for the customer only follows one principle – it looks like a “beauty†than her own age. Older, call "big sister."
"Beauty, here are short ones, short and good care, after the chemotherapy, the hair grows to this length, and it will not use the wig." The proprietress's words clearly reveal hope.
The young girl walked to the corner of the hairdressing area. "I will shave before picking it up."
The girl lay down on the shampoo chair. "You are careful, don't touch me here." She pointed to her chest, "just had surgery."
"Reassure, I will see it as soon as you enter the door." The proprietress said, the hand did not slow down, the left hand twisted the faucet switch, and the right hand rolled up the girl's hair.
The girl surnamed Liu, she is not a person who loves to talk, and the proprietress is not a master who is willing to listen to privacy, which is different from the vast majority of the world's most popular shopping guides and hairdressers.
In this small shop, silence is the main theme.
Xiaoliu couldn't bear to watch her hair fall into pieces, and her eyes closed. When she opened her eyes again, her eyes were red.
"The wigs are here, you look at which one you like." The boss, while holding the broom to clean the hair on the floor, said, "The style is more than a dozen models. The other is the difference between color and bare ear. These can be Repaired."
Xiaoliu, who had just shaved her head, noticed the cold. She immediately put on the hat of the down jacket, and then started from the wall on the right hand side and looked at it from top to bottom.
In most cases, picking is a long-term matter. Xiaoliu tried and tried on the wig. No one is satisfied. "After all, it is a wig, it seems impossible to be the same as the original hairstyle." The boss accompanied Xiaoliu, for She took one after another.
Accompanying is the most important thing for customers who come single.
After 40 minutes, Koyanagi wore a fake door of more than 100 yuan. The radiance on her face was three points higher than when she entered the door. For the chemotherapy patients, the wig represents confidence and hope against the tumor, and the wig is selected. The process is a process of building confidence and hope with a strong sense of ritual. This process is effective on Xiaoliu.
"Slow down." The proprietress said that this is the most standard farewell sentence, just as she has not said "hello" for 20 years. Sending a message like "returning next time" is also absolutely taboo in the store.
90% female customer
One-third of old customers
Even if you never say "returning next time," one third of the wigs are still old customers. When they become repeat customers, it means that the tumor has not sown in the body.
According to gender, more than 90% of them are female customers. In the eyes of the proprietress, this is a good explanation. "Women always love beauty, and men have no problem with shaving their heads."
According to the data of the Zhejiang Cancer Hospital, last year, the hospital received 58,495 person-times of chemotherapy and 13011 times of breast chemotherapy, which caused the difference between men and women, which is the reason why female customers in the wig shop accounted for the majority.
The male customer walked into the store, mainly to shave a clean and refreshing bald head.
Two hours after Koyanagi walked, a man in his early 50s walked into the wig shop, keeping his size, his face was very thin, but his eyes were fascinating. "What do you need?" The boss greeted the half-woven sweater.
He looked at the proprietress and went back to the store to look at the name of the store and then turned to the proprietress. "I am shaving the head, is the boss still you?"
"It’s always me," said the proprietress.
"Then you are younger than before." The man's words made the boss smile, and everyone who loves compliments.
The man surnamed Chen, who had chemotherapy at the Provincial Cancer Hospital five years ago, was treated here before chemotherapy. Five years later, he chose this store because of cancer recurrence and a new round of chemotherapy.
Every day I see people walking on the edge of life and death, and the proprietress is becoming more and more concerned about her health. Every year, she will go to the provincial cancer hospital to do two physical examinations at her own expense, and she will do a breast examination every time. "If I have a tumor, I definitely don't do chemotherapy. What should I do?" Mr. Chen was sent away, and the proprietress took the needle again and flicked her fingers up and down.
Companionship process
Best to reflect marital feelings
"You look at the opposite restaurant. Often there are patients who have finished eating. When they walk to the door, they vomit. At first glance, they just finished chemotherapy." The proprietress said that the uncomfortable face was full.
"Although most women have husbands to accompany them to pick up wigs, I think 80% of my husbands are not very reliable. When their wives choose, they usually play mobile phones and smoke at the door of the store."
A husband who is not reliable in the eyes of a boss, asks the price as soon as she enters the door: "How to sell wigs?"
"The top of the glass window is the most expensive, more than 1,000 yuan, and the other dozens of one or two hundred yuan." The boss asked.
"Look at dozens of pieces." The husband turned to his wife.
The wife did not express his opinion, picked up the favorite wig and looked up. After not looking at the three tops, she was interrupted impatiently by her husband. "I have done it. It doesn't look the same." Said to go outside the door, "You pick one, I will go to take medicine later." The wife did not continue to pick, apologetically looked at the boss, and followed her husband out.
"At this time, I can best see the relationship between a couple's feelings," said the proprietress.
20 years of experience, the boss is becoming more and more calm, she does not always smile in the store, does not always talk, she understands the pain of the customer, she is used to it, she is unaware, she feels the same.
"The boss wife, I am coming again!" At 4 o'clock in the afternoon, just as the reporter was leaving, he came to a 60-year-old uncle who was a foreign accent. He handed the boss a dollar, "I bought a towel and owe you a dollar yesterday, thank you!"
"You're welcome, are you going to leave the hospital?" The boss has long been accustomed to knowing the progress of disease treatment from the face of every customer.
"Yeah, my old woman was discharged from the hospital immediately. We took the train back at home in the evening." Happy in every pleat on his face. The proprietress also responded with a smile.
This is the smallest business that the boss has done this week, and this is the happiest moment for her smile.