Everlane Open International Distribution China supports the highest demand for permanent distribution
Everlane, the American brand that sells basic models on the Internet, will open international orders from November 1st to December 1st this year to support distribution to 42 countries and regions including China.
Everlane also opened a vote for this time-limited delivery: by October 31, users can vote for their country on the relevant page, and the country with the highest number of votes may support permanent international distribution in the future.
At the same time, Everlane will also reward the voting consumers: if more people can be invited to vote, the inviter will receive cash deductions, T-shirts, shopping bags and other gifts.
This is not the first time Everlane has shipped internationally. Almost in November last year, the company also opened international distribution. According to ELLE Malaysia's information, there were more than 50 countries and regions in the international distribution destinations at the time. Everlane also said at the time that it would decide whether to permanently support international distribution based on feedback from various markets.
Everlane was founded in 2011 and is characterized by “price transparencyâ€. On the product page of this website, users can not only see the basic information of the product, fabric, size, etc., but also the factory floor and factory introduction of the product production. For example, the location of the factory, the number of employees, the year of establishment, the picture of the factory site, etc.
According to research firm Privco, Everlane's sales in 2015 reached $35 million.
Everlane's start was largely due to its "transparent marketing," which we analyzed in an article. In addition to being transparent in price, it also captures the demands of young consumers to protect the natural environment and safeguard labor rights. This is where it differentiates itself among the e-commerce brands.
The brand has also done some other topical marketing, such as opening a flash shop that requires shoes (and then put on Everlane's new product) to enter, and let the consumer decide how much money to place when the market clears.
Judging from the current voting results, mainland China ranked first with more than 8,830 votes, exceeding Australia (2,165 votes), the United Kingdom (1977 votes), Singapore (787 votes) and Hong Kong (725 votes).
Having said that, with our population base, no matter how many people know Everlane, what is the strange result of this first result?
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