History of brand name: Tiffany brand file

Charles Lewis Tiffany, the son of a miller in Connecticut, came to Broadway in New York in 1837 to open a small shop that operated stationery and fabrics and then turned to jewellery. I don’t think that the ugly duckling has grown into a white swan. The simple little shop has changed a lot. Finally, it became the leading high-end jewellery store in the United States, Tiffany Jewelry Company. Its strength is comparable to that of the European jewel dynasty. Its reputation surpasses Paris. The famous brand Cartier. By the end of the nineteenth century, Tiffany's customers included Queen Victoria of the United Kingdom, the King of Italy, and many prominent millionaires in Denmark, Belgium, Greece, and the United States. Charles himself won the title of "King of Diamonds".

Charles Tiffany is indeed a talented businessman. One of the telegraph cables that crossed the Atlantic in the United States had to be replaced due to damage. He learned the news and resolutely bought the cable. People are still looking at him with amazement as he buys the cable. He has already cut the cable into a small section of 2 inches long in his Tiffany store as a historical souvenir. Selling, you have made a lot of money. On another occasion, he bought the rare yellow diamonds of Queen Eugenie, but he was not in a hurry to take the shot. Instead, he held a show in New York calmly, rushing from all over the world to rush to see this rare and cherished visitor. It has earned billions of dollars.

Charles Tiffany's son, Louis Comfort Tiffany, was born in 1848. Although he does not have the father's unique sales force, he is equally creative. Tiffany's jewelry design process has been carried forward in his hands. After studying in Paris, he became a glassware expert, created the Tiffany studio and invented a unique spiral texture and multi-faceted diamond cutting process, which made the diamond shine more brilliant, and he also designed the lighting. success. Tiffany became an outstanding representative of the new American craftsmanship and made American crafts a popular commodity.

Tiffany's creation of a blue box with a white ribbon soon became a famous symbol. At the turn of the 19th and 20th centuries, the Tiffany brand used stainless steel jewelry boxes for the first time, emphasizing silver, not gold.

In 1961, in the movie "Breakfast at Tiffany Shop", the famous movie star Audrey Hepburn played the eccentric Holly Goletley. One scene is to eat doughnuts and coffee at the Tiffany Store on Fifth Avenue. There is also a line in the drama: "It is not unpleasant to have breakfast there." After the film was released, Tiffany & Co. was famous for its store. After receiving 20 calls in a week, people ordered breakfast.

In the 1950s, Tiffany brought the famous Parisian jewelry designer Jean Schlumberger to New York to show his talents and design high-end jewelry for his company. In 1974, the former model, artist Peretti, began to design jewelry for Tiffany. She was inspired by natural objects such as bones and coffee beans, and designed a necklace that was not expensive but exquisitely made. The rich man designs the old concept of gems to challenge. As Elsa himself said: I design a styling and must find the essence of it - this is the charm of his work. Her design of the hollow chicken heart-shaped collar has been selling for 20 years.

In the long years, Tiffany has become a symbol of status and wealth, but Louis Comfort Tiffany has a good saying: We make money by art, but the value of art lasts forever.

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