Founder Federek died in 1902, and his son Louis Bauschron inherited his family business and successfully established branches in New York and London. In the middle of the 20th century, the third generation successor, Gerard Bauschron, held a series of exhibitions in South America, North America and the Middle East, which greatly enhanced the brand's popularity.
Founded in Paris in 1858 by Frederick Boucheron, the 1900 Paris World Expo awarded its gold medal as a model in the field of fine jewelry watches.
Brand management:
Boucheron has always attached importance to the preservation and continuation of the culture and history of jewellery. It is the only French jeweler who bought the royal jewels of the French in the 19th century. The history of those jewels can be traced back to the era of Louis XVI. Boucheron purchased two very rare Mazarin diamonds as permanent collections, keeping a very important piece of French jewelry history in France.
In 1978, Bao Shilong dramatically added a black Persian cat to the background of jewellery advertisements. This creative and extraordinary advertisement has been popular for 10 years. The black cat has become a classic image in the history of Bao Shilong and also expresses treasure. The spirit of Shilong: mysterious, unforgettable, surprise, and constant innovation.
Sales:
In 1893, Boucheron moved to Place Vendôme in Paris, becoming one of the first jewellery brands to open here. The store is located at No. 26, the former residence of Countess Castiglione of the Second Empire of France. At the beginning of its establishment, Boucheron was favored by celebrities and the business was flourishing.
Shilong has a global vision. He opened a branch in Moscow in 1897 and set up a branch in Bond Street, London's famous street, in 1903. In 1925, the Indian Grand Duke of Bartaya entrusted Bao Shilong to design his own royal jewels – six boxes of precious gems and pearls – into jewellery, and Bao Shilong’s Eastern Raiders officially began. In the concept of Boucheron, jewels are as thought-provoking as the truth, transcending the universal meaning of “luxuryâ€, rising to the ultimate art, capturing the celebrities of various periods and the hearts of royal members.
Boucheron opened boutiques in Europe, Russia, the United States, Japan, South Korea and Taiwan. In 2005, it opened its first store in mainland China on the 18th Shanghai Bund.
After-sales: Bao Shilong's website can be designed by customers themselves, always ready to customize high-end jewelry for some loyal and valued customers.
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