Bosideng: Build a Good Men's Brand

In recent years, Bosideng men's clothing, which is devoted to the overall layout of domestic and international markets, is planning to initiate a comprehensive system upgrade.

"In 2012, Bosideng men's clothing will fully exert its power to carry out product upgrades, brand upgrades, terminal upgrades and channel expansion, and will strongly promote the growth of market sales and the development of the men's apparel industry," said Gan Liming, general manager of Bosideng Menswear.

The Bosideng men'swear that has been operating since 2004 has become a legend in the apparel industry: In this 7-year period, its sales have increased at a rate of over 50% per year; in the country, nearly 1,000 marketing terminals have been established; successively, it has obtained Chinese clothing brands. The awards include the Growth Award, the Best Creative Award of the Year, the top three in the national market, the most influential menswear brand award, and many other industry awards. The company has taken the lead in developing its own brand in the European market.

Do a good type of men's clothing

At the Bosideng Men's Wear 2012 Fashion Festival held on March 10th this year, the brand-new slogan of “Branding Excellence - Bosideng Menswear” was well received by everyone. The launching of the “good product and excellent” brand slogan marked an increase in the differentiation of Bosideng men's clothing and a breakthrough for the brand to meet more consumer demand.

Bo Lideng, general manager of Bosideng men's clothing, said that as a mature male consumer, the requirement for layout is more critical, and domestic brands often ignore the version. Bosideng said that "goods" are quality, quality, and fashion, "type" is a version, models, modeling. Among them, the "type version" is the soul of men's clothing, with a good version, in order to show the men's fashion, men's temperament.

In fact, Bosideng men's wear has been advocating a new concept of "quality life" for modern men's consumer groups, leading men to create different dress styles on different occasions. With "precision version + original design" as the core, Bosideng men's clothing is integrated into the English version of the division team, using the international advanced analysis model to establish the Chinese men's body database, adhere to the three-dimensional cutting process, the introduction of the United States and Germany computer programmatic setting machine With advanced equipment, the company strives to “make every piece of clothing fit like a custom” and create “the best type of Chinese men's clothing” and has won the favor of the market.

Take the high-end internationalization route

What is particularly worth mentioning is that in recent years, the Bosideng Group has made the four seasons, diversification, and internationalization the strategic targets, while the men's wear project is the vanguard of internationalization. Bosideng men's clothing has been working with Grimms of the United Kingdom since 2005. It has entered the UK market with its own brand, established more than 100 sales terminals, and achieved new breakthroughs in China's men's world. Today, the "Bosideng Men's Building", which is located in London's bustling Oxford Street, combines business offices and brand flagship stores, has been completed and will be officially opened during the London Olympics this year, setting an example for Chinese clothing brands to capture the high ground of the international market.

According to Gan Liming, Bosideng men's clothing will hold high the banner of "type is king" this year and take the "precision version + original design" route. At the same time, the new brand LOGO is enabled to enhance the terminal's image and improve service quality. In addition, while adhering to the British market, Bosideng Menswear will consolidate the domestic market as the first step in its internationalization strategy, focus on the development of sales in domestic first and second-tier cities, and build Bosideng Menswear Lifestyle Hall in key cities.