Responsible for online merchants and Australian merchants

According to an article published recently, a shop in Australia requires customers to pay up to $50 for "fitting fees." However, if the customer decides to purchase the item, the fee is refundable. This is to prevent customers from buying on the Internet at a lower price after trying in the designer store.

Use the dressing room to pay?

In Australia, the most expensive "fitting fee" is at a ski shop. Because trying to wear a pair of bulky ski boots is a very laborious task for both the shop assistant and the customer!

It was the Sydney ski shop InSki that pioneered this kind of payment trial. There, the customer is asked to spend 50 dollars to buy a "test coupon", buy it and try again, and once the customer decides to buy the product, the 50 US dollars will be given back in full!

Maybe everyone will feel that this kind of behavior is ridiculous. It is necessary to try on clothes before buying. Why pay? However, the words of InSki's manager broke through the mysteries. “We were originally a small business, and this is only to survive.”

The test fittings fee is only for the online shopping group

Why do you need to receive "fitting fees"? How do you understand this? Those who like to take seven or eight garments into the dressing room at one breath, and touch it east and west, touch the mirror at different angles on the front, left, right, and back of the floor mirror, and also pile up the clothes they try on. Girls who are as tall as the hill all said that they did not understand it.

The Counter Sales once complained to reporters once. "I met a girl many times and took 10 clothes every time. It took more than half an hour to enter. I must have taken pictures inside, recorded the tag, and used the dressing room as a purchasing room. Nothing was picked when we came out. We all piled up and were exhausted."

What is the reason for this time? Let us look at Australia, the earliest opening test fittings charge. This is a quite individualized ski shop. The shop owner stipulates that if the guest wants to try fitting, he must first purchase a “test coupon” for 50 dollars, buy it and try again. Once the customer decides to purchase the product, the 50 US dollars will be returned in full. But how can a store owner be so bold under the conditions of free fitting in shopping malls around the world? The owner explained that since all the sales are ski equipment, it would be a very laborious task for both the shop assistant and the customer to try on a pair of heavy ski boots, and this is to prevent guests from staying in the shop. Try it later and buy it online at a lower price. An Australian local survey found that 25% of the respondents support the "fitting fee" and they are willing to pay for this to enter the fitting room. Since then, "fitting fees" have spread and have been adopted by many countries.

Customer: Save money is the king

Let's look at the situation of ***. Online shopping is also changing people’s lives. With the click of a mouse, you can buy the same items in a department store, and the price is at least one-third cheaper. Who will go to the mall as a "big head"? Liu Jing, a media practitioner, can be called “net purchaser”. The number of online purchases reached 3 to 4 times in a week. “The price is nearly half that of the physical store, and she has no need to go shopping.” Exquisite products have greatly stimulated my buying impulse. Online shopping has so many advantages. Who is going to run special shopping malls?"

Wang Xinqiang, general manager of a foreign company, also felt deeply touched. “At first I did not know what 'online shopping' was. Until one day, I suddenly discovered that every day the company’s front desk was filled with parcels of various colors, and the courier went in and out frequently. At the beginning, I was also proud of the company’s surge in business volume. Later I discovered the original company. Women's staff have become 'online' and they will join together to exchange experience during the break."

Mall: Prohibit customers from copying the article number

Online shopping, which has been in China for eight years, is increasingly changing people’s lives: physical stores are “becoming the fitting room” for online shops. With the increasing popularity of “online shopping” consumption models, many online shopping enthusiasts choose to try clothing styles in traditional shopping malls or physical stores, write down the product number, and then silently return to the Internet to purchase the same product. Such consumption patterns have put pressure on many traditional retailers. It is an obstacle for traditional retailers to set up online sales by collecting "fitting fees" in many countries.

In the face of a growing “test-fitting family”, the business of the mall is naturally affected, not only in the clothing, but also in the daily necessities such as shoes, hats and household appliances. There are helpless shopping mall salespersons told reporters that some customers try goods on the spot after reading the goods number that they want to go online to buy, often for a long time busy they are angry and can not do anything. “I almost meet the customer who reads the commuters almost every day.” The salesperson said that once she accidentally found a customer in the fitting room to remember the item number, she refused to find another dress for her. She did not expect the customer to be angry and looking for a manager. Complaints, she can only find her clothes to try on. They also tried to remove the goods number, but this brought great trouble to the storage of goods, sales statistics, and ultimately it was nothing.

Xiao BLABLA: Shopping malls open double-edged sword

The “fitting fee” has caused netizens’ heated discussions. Consumers have to worry about it. Once the “fitting fees” are successfully implemented abroad, Chinese businesses will also start to follow suit. However, analysts also pointed out that the "fitting fee" does not necessarily reduce online sales, but it will certainly reduce the traffic volume of physical stores, and charging the "fitting fee" may end up lifting a rock and licking their own feet. My theory is that collecting the fitting fee may make shopaholics a little more sensible, and it won't make a big splash, but it is not a good marketing technique that allows customers to be willing to spend money.

So, some people say why the mall itself does not open online shop? It is possible to put some clothes that are not in season or in very good sales conditions on the Internet to discount sales. This will not only satisfy customers' money-saving mentality, but also will not let online shopping shops rob their own businesses. However, one thing may be overlooked: Shopping malls have always not taken price as their biggest advantage, but if malls do not have a price advantage, they lose their attractiveness; in turn, if they are trying their best to push the price advantage, they will have to the physical store again. There is a big shock.

At present, department stores or shopping malls do not have a swarm of bees to develop online stores, which itself shows that the physical store still has room for development. The advantage of the physical store itself is its credibility. Shopping in the shopping mall itself is a kind of entertainment, and home shopping at home is just a way of consumption. The two kinds of consumption methods are not necessarily better.