Conference marketing actually appeared in Europe in the 19th century, but at that time, some political ideas or revolutionary theories were marketed through conferences. To say that the more successful conference marketing, we must count our Communist Party of China. The victory of the Chinese revolution is to unify the theory of thought and communication from one conference to another, and to achieve more successful conference marketing. So far, the powerful United States has not caught up with China's conference marketing. Of course, this is the conference marketing of political ideas, but the truth is the same. In the battle of the mall, whoever learned the conference marketing got the initiative of the mall. There are many types of conference marketing, such as the popularization of conference marketing. For example, the promotion of new drugs is to invite doctors to open the forum to achieve product recognition. Branded conference marketing, such as the annual online conference. There are concept-based conference marketing, such as: launching a series of health products through a healthy concept. Merchant-style conference marketing and so on.
What I want to talk about is how to use the sales model of conference marketing as a salesperson to serve your own business. Conference marketing is a kind of publicity and advertising method for prospective customers. Its final effect is still based on the principle of salespersons signing the products, so that the products can be profitable. Then, before organizing the conference marketing, you must be prepared. Conference marketing should be a sales model that the sales team can do. Therefore, before the meeting, the customer's specific situation should be clearly understood. The customer's question should be brought to the host and the teacher of the lecture, so that the topic of the meeting is targeted. . During the meeting, you must invite successful or beneficiaries to share and increase customer confidence. Alibaba's Integrity, the Chinese supplier of these two products, are basically sold through conference marketing.
The number and scale of meetings should be gradually increased from small to large. A consensus that is conducive to the product must be formed throughout the meeting and cannot be influenced by a small number of people who have not yet recognized it. After the meeting, you must make one-to-one communication, solve the problem, and sign the order. Conference marketing often fails because of delays in one-on-one communication.
Conference marketing has a wide range of applications, and is suitable for large-scale service projects such as insurance, network, etc. It is also suitable for health care products and pharmaceutical industries, and is also suitable for the promotion of new products. My own company is studying how to use conference marketing. To promote our Liwan physical electronic moisture cabinet. It should be a popular type of conference marketing. With the increasingly fierce competition in business, conference marketing will certainly be used by more and more enterprises, and more need to know the sales staff of conference marketing.
Dyed Fabric,100% Cotton Fabric,Printed Fabric
Hanlin Textile Co., Ltd. , http://www.hbgarmentfabric.com