5 classic marketing stories

Story 1: Socrates and their students

Ancient Greece had a great philosopher Socrates. One day, a young man wanted to philosophize him. Socrates took him to a river and suddenly pushed him into the river. The young man initially thought that Socrates was joking with him and didn't care. As a result, Socrates also jumped into the water and desperately pressed him to the bottom of the water. This time, the young man was really panicked, and the instinct to survive made him try his best to open Socrates and climb to the shore. The young man asked Socrates why he had to do this. Socrates replied: "I just want to tell you that you must have the determination to survive and survive in order to get real gains." If a salesperson has a desire for success like the young man who is pressed by the Socrates in the river, he will try to achieve his goal, the resistance is help, the courage will be won, and the desire for success will be greater. The faster the development. Therefore, the attempt will determine the height of the salesperson's career development.

Story 2: Selling shoes

Salesmen from two different companies were ordered to go to an island to sell leather shoes. After the two people went to the island, they found that the residents of the island did not have the habit of wearing leather shoes. A salesman called back to the headquarters: there is no leather shoes market on the island. Then, I went home. Another salesman’s report is that the island’s residents have not yet worn leather shoes and the market has great potential. As a result, he stayed and, after a certain period of expansion, successfully occupied the island's leather shoes market. In the face of the market, sales personnel should adapt to the situation, change their thinking, innovate and change, establish a sense of market innovation, and forge ahead, and seize potential opportunities through market phenomena. People have me, people have me, subdivide and tap the market. Create a market.

Story 3: Xiqifu pushes the stone

In ancient Greek mythology, there is a story about Xiqifu. Xiqifu was guilty of the law in heaven, so he was punished by the gods to suffer in the world. God’s punishment for him is to push a stone up the mountain. Every day, Xiqifu took a lot of effort to push the stone to the top of the mountain, and then went home to rest. However, when he rests, the stone will automatically roll down. Therefore, Xiqifu will continue to push the stone to the mountain. In this way, what Xiqifu faces is: a never-ending failure. The gods will punish the West Qifu, that is, to torture his soul and make him suffer in the fate of "the never-ending failure." However, Xiqifu refused to admit defeat. Every time, when he pushed the stone up the mountain, he thought: It is my responsibility to push the stone up the mountain. As long as I push the stone to the top, my responsibility will be fulfilled. The gods put him back to heaven because he could no longer punish Siqifu. In the sales process, the sales staff will constantly encounter various difficulties, setbacks, etc., like Xiqifu, adjust the mentality, stick to it, and the mentality determines success or failure. When you encounter a problem, you should calmly think, calmly cope, analyze and think, and certainly solve the problem.

Story 4: Warm boiled frog

A famous university in the United States has done such an experiment, throwing a live frog into a boiling cauldron, and the frog suddenly swells as it approaches the surface of the water. Then put a live frog into warm water, slowly heat the water with a small fire, and the frog swims in the water, and does not feel the coming of death. When the water temperature is heated to a certain extent, you want to escape. Everything is too late, and later cooked and killed in the pot. This experiment shows people that when people suddenly encounter a crisis, they can concentrate all their power to cope with it, and the result can be saved. When people and organizations encounter a less obvious crisis and the crisis is slowly deteriorating, it will not attract attention. The results and other crises have intensified to a certain extent and I want to resolve it, but everything is too late. In the sales process, the sales staff is very important for the sales strategy. The current customers are very mature, and they often have to retaliate, gradually and infiltrate, and then cook the customers later.

Story 5: Archimedes æ’¬ Earth

Archimedes, a famous scientist in ancient Greece, said arrogantly: Give me a fulcrum, and I will be able to pick up the whole earth. Just as Hitler’s attempt to dominate the world is as bold. Archimedes draws this conclusion based on the principles of mechanics and physics. Unfortunately, it does not shake the fulcrum and leverage of the earth, but Archimedes's way of thinking is worth learning for sales people. The problem grasps the essence and key of things. The sales staff should also find the "fulcrum" of the sales problem and find the "fulcrum", and everything will be solved.

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