Network marketing is not a new thing for the promotion of corporate brand image. After one year of practice, I will summarize the network marketing as follows:
1. The fundamental purpose of network marketing is to quickly establish and promote corporate image and products on a low-cost, high-efficiency Internet platform, effectively accept market feedback, segment management of potential customers, and achieve sales growth in the end. the way.
In the information age, how to use the Internet to reduce marketing costs, quickly acquire customer resources and occupy the market is something that every enterprise must pay attention to. Generally speaking, it is the fundamental purpose of network marketing to pass effective information to consumers faster and better. After clear marketing purposes, the choice of marketing tools is important.
2. Marketing tools I have used: official website, B2B e-commerce platform, industry website, search engine, instant messaging tools, etc.
Let's talk about the official website. A sound and complete official website is a good platform to fully display the corporate image and products to customers and partners. The accuracy, immediacy and professionalism of the information are the three major factors that directly affect the marketing effect. Keep the official website up-to-date and authoritative, try to avoid unnecessary mistakes, and leave a deep impression on customers through the full display of pictures, texts, videos and links.
B2B e-commerce platform, for the specific situation of our company (outdoor brand, distributors and agents in various regions are our main customer groups, not directly oriented to the terminal market), B2B promotion is more appropriate. At present, the mainstream B2B websites such as Alibaba HC are used. The advantages are many commercial users, large traffic, popularity, market share and global trade website ranking far exceed other similar B2B websites. Information is easily crawled by search engines and other websites. The expansion of brand influence. The disadvantage is that the information is inaccurate and the communication cost is high, the brand will be blurred, and there will be a lot of sales calls at the same time.
Industry websites, portals in 8264, Greenfield and other industries, because the main browsing crowd is interested in the outdoor itself, for such people, the knowledge content is more acceptable, and it is necessary to publish information from the perspective of consumers. .
Search engines, as a more common information acquisition tool, are characterized by a large coverage of end-users as a preferred promotion method for the retail industry. Since we are not directly targeting end consumers, we have not cooperated with search engine companies. However, the automatic crawling function of search engines has obtained more information from the above three promotion channels, and it has also played a role in promotion to a certain extent.
Instant messaging tools: QQ, Tradelink, and MSN are the most popular instant messaging tools, and they play the role of instant communication and interaction with consumers in marketing promotion. For example, publishing newer product information in the QQ group is a faster way to connect with customers and is now widely adopted.
3. Example of network marketing promotion: Take SCARPA hiking shoes as an example. I posted shoes on the official website (), Alibaba () and 8264 (). Product information can be described as multi-channel diversification promotion. After that, product information is reprinted by search engines, other commercial websites and enthusiastic netizens, achieving the effect of rapid spread of viral transmission.
Conclusion: Internet marketing is a multi-channel promotion method, as long as it is suitable for its own development model. Choosing the right network marketing tool (features: high popularity, high traffic, high visibility) can make your promotion more effective.
Huaming Candle Co., Ltd. , http://www.hbcandle.com