"Sexy Gamer" Cavalli and H&M Collaborate on the Fourth Fire

Not long ago, H&M, the European clothing retail giant from Sweden, launched its first high-end design school for the H&M design series for the fourth time. This cooperation method was first introduced in 2004. This year is the fourth year. The fourth celebrity designer is Robert Kavalli, a fashion sexy player from Italy.

This year, people’s enthusiasm for worship of celebrity designers remains high. Robert Cavalli was sought after by the unexpected fanaticism. This time, in order to promote the new series of products that cooperate with H&M, the designer even went to the United States personally and caused fashion fans to pursue frenzy.

H&M's high-end cooperation has once again achieved the desired success.

Cavalli visit the store ●

"I feel like a rock star."

The jewelry collection is inspired by a snake theme. A pair of jeans embroidered with gold serpentine patterns on hip pockets costs $69. The entire collection includes lingerie, shoes, boots, knitwear, belts and semi-formal evening dresses with black lapels and cream jackets.

The sale of new products began in the morning. By midnight, eBay website began to sell Cavalli design series, including ultra-short dresses inlaid with metal pieces and pearls. In the promotion quotations on the website, it was even noted that this is the only one in the world and the price has soared. To 700 U.S. dollars.

In order to further promote the new series, Cavalli went to the U.S. market and went to the H&M flagship store on Fifth Avenue in New York City. The flagship store was surrounded by many fans in the morning and he looked forward to seeing the designer's fans waiting for the night to wait. Even cigarette butts that the designer dropped to the ground were also collected on the spot by the fans as treasures and said that they would conduct auctions on eBay online.

It is reported that when Cavalier stepped into the flagship store, the clerk gathered on the second floor broke out in a thunderous applause. However, in the ointment, Cavalli's works do not satisfy the enthusiasm of all consumers. Cavalli designed the H&M design series to be sold in 200 H&M stores worldwide, far less than the sale scale of H&M's previous celebrity collaboration series. Last year Viktoe & Rolf sold H&M series in 250 stores worldwide. In 2005, Stella Mai Caterney is designed for the simultaneous sale of H&M series in 400 stores around the world. In 2004, Karl Lagerfeld released the H&M series simultaneously in 800 stores worldwide. This year, the Cavalli series is only sold in 10 stores in the United States.

Regarding why the Cavalli series is only sold in 200 stores, H&M spokesperson Lisa Sandberg said: “Since the first launch of the celebrity designer collaboration series in 2004, we have ushered in the fourth year. We have gone from the past. Experience clearly understands which stores are more suitable for launching celebrity series."

It is reported that Cavalli appeared in the H&M shop on the same day and about 250 fashion fans arrived. When the store opened at 10 am, the guests showed great enthusiasm, rushed into the store, and rushed into the crowd. Pick a favorite product.

In order to avoid being bumped by consumers, Cavalli was arranged next to the elevator away from the store. Seeing the hot new sales scene, Cavalli said with excitement: "I feel like a rock star."

Consumers also give designers full enthusiasm. Many consumers waited more than a dozen hours before Cavalli appeared. A spokesperson for H&M said that the new series of sales has achieved a global market victory, especially women's red carpet dresses, semi-formal evening dresses, accessories and so on. In New York, consumers are clinging to dresses, trench coats, trousers, and jackets in their hands. “I was shocked by women’s madness. I waited from 3 am and I haven’t found a fashion that fits my size right now.” Consumer Piya Mehra said that the tone was not regrettable. Another consumer, Austin Gray, also expressed his disappointment: "I'm so sorry, when I arrived here at 9:45, everything was snapped up."

“They called from Hong Kong and London to tell me that those products were completely sold out within an hour or two,” Cavalli said.