Balade's First Buying Agent to Develop in Innovation

It is through continuous learning for many years that Balade has had the scale and benefits of today. And if Barry could create the legend of tomorrow, it will depend on whether or not he can create a learning enterprise. This is an often-said statement by Barbara Group president Zhengxiu Dong when interviewed by reporters.

First buyer agent

In people's minds, being an affiliate is a very worrying thing: it is only responsible for investment, from the store's site selection, decoration to the purchase of goods until the final marketing, marketing tools, etc., just follow the brand, listen to the company's command Yes. But now it's more brainstorming to be a Blairde agent.

Since last year, Balade launched a "buy-in-hand" agent initiative. In general, when it comes to product planning, it is necessary to satisfy the full range of products. It is correct to cover all target consumer groups, but in reality, imbalances are often caused by different regional needs. For example, in the same style, the demand for large models in the north is relatively large, while the smaller models in the south are better sold; the deep colors in the north are popular, and light colors are more popular in the south. In the past, agents were generally allocated in the same proportions, so the southern small-size light-colored stocks often appeared, while the northern small-size light-selling products could not be sold; Deal with, or return the company as a repository.

Zheng Xiudong said that on the surface it seems that the market demand is saturated, the profitability of the stores is not strong, and the products are even surplus. However, in fact, the agents do not understand the market demand and lose some of the best markets for their profits. Only those agents who are good at learning can find problems and take the initiative to pick up better results. Their introduction of "buyers" agents is to mobilize the enthusiasm of the agents, and to give more initiative to the agent's hands. An agent in Wuhan said that this not only allows agents to constantly improve their understanding of the market and improve profitability, but also can save the company a lot of unnecessary logistics management costs.