Ordos wants to “transform fashion” by Shanghai Fashion Week platform

A brand's four release show - Shanghai Fashion Week Organizing Committee revealed yesterday that at the Shanghai Fashion Week opened on October 28th, Inner Mongolian cashmere king Erdos will enjoy this "unprecedented" treatment. Ordos Group stated that the Ordos brand's "transition strategy" will be based on participating in Shanghai Fashion Week. This is also the first time that Ordos has been involved in Fashion Week and Fashion Festival activities.

Due to the company's stock price dive, Servi chairman made his personal net worth shrink by half in just over 10 trading days...

This year, Ordos became the first brand of Chinese textile and apparel with a brand value of 10.027 billion yuan. Ordos frankly stated that to be the first in China depends on the best cashmere in the world, but the fashion element that can bring maximum added value to apparel brands is the biggest weakness of the company. To this end, Ordos has formulated the latest plan for brand upgrades - a transition to fashion. The first step in the planning is to participate in major international fashion festivals and fashion weeks, and to integrate with the world's top design concepts. Shanghai Fashion Week has become the first stop for the first Chinese apparel brand to turn around.

This coincides with the core concept of “independent brand promotion” of Shanghai Fashion Week. The opening of this year's Fashion Week will be performed by the self-owned brand “Lady House” in the form of a sitcom; other famous domestic brands, such as MTS Bonwe, Bosideng, Ordos, Langsha, will all collaborate on their own CEO’s Forum organized by Fashion Week. future development. Ordos will also be the only fashion brand to hold multiple conferences during the five-week fashion week. At that time, Ordos will create a “Monet” afternoon tea atmosphere at Hongqiao Century Villa to create momentum for new clothes and launch the “1436” top cashmere brand for the first time, competing with overseas high-end fashion brands.

In the next step, Ordos will put its "mind" in Shanghai. At present, Pudong “Shanghai Bay” is creating a creative fashion park as a “Fashion Headquarters” with a T station, a studio, a design center, and a brand promotion center.