Focus on down jacket for 42 years, international stars help Bosideng New York Fashion Week

At 9:00 on September 12, 2018 Beijing time, the Bosideng brand officially appeared in New York Fashion Week, in the main venue Gallery I at Spring Studios catwalk.

American famous actor Anne Hathaway, "Eagle Eye" Jeremy Renner, the legendary female Deng Wendi in the American business circle, foreign fashionista Olivia Palermo, Danielle Bernstein, Adrianne Ho and Leandra Medine A number of well-known Chinese fashion bloggers appeared on the show floor to help Bosideng's New York Fashion Week show.

(Annie Hathaway, Jeremiah Reina, Deng Wendi and other international celebrities star live show)

International superstars gathered, Wei Mi supermodel Alessandra Ambrosio took Bosseng big show

The 75-year-old New York Fashion Week leads the fashion wave. As the Chinese professional down jacket brand that landed in New York Fashion Week, Bosideng invited Weidie supermodel Alessandra Ambrosio to be the opening model of this big show.

(Wei Mi supermodel Alessandra Ambrosio opening show)

Bosideng's big show stars, while the Hollywood star styling Law Roach blessed this big show, igniting the atmosphere. Law Roach has worked with Celine Dion and Anne Hathaway many times and has a longstanding reputation in Hollywood. Based on the oriental charm of Bosideng down jacket, he unearthed the elegant and advanced design elements hidden in the costume design, which was transmitted inside and outside the show.

(Wei Mi supermodel Alessandra Ambrosio catwalk)

Oriental charm and technology fabrics blend perfectly to reshape the brand

Bosideng's show is based on the theme of “牖”, which blends Chinese charm into the design, using Chinese elements and forms such as panes and ink paintings. It can't help but associate the craftsman's dedication in architecture, which is 42 years with Bosideng. The ingenuity of the down jacket is the same.

At the same time, the show adopts waterproof and wind-proof technical functional fabrics, as well as rope climbing elements such as ropes, belts and buckles. It also reflects the professional beauty and functions while realizing the beauty of design and the integration of Chinese cultural elements and modern technology.

The color of the show is based on black and white ash, adding modern elements, such as the popular bright yellow, with a sense of science and silver, to achieve the collision of traditional and modern elements.

Originated from the 42-year brand accumulation, Bosideng created the "selling 72 countries" legend

This time, Bosideng, who has been focusing on the down jacket for 42 years, appeared in New York Fashion Week. It is the concrete embodiment of its deep brand accumulation. It shows the professional spirit and brand attitude to the international community through exquisite craftsmanship and excellent quality, and explains the charm of down jacket experts to the public.

In recent years, Bosideng Group is striving to integrate designer resources and cooperate with well-known designers from the United States and France to bring the world's top down jackets. Today, Bosideng has been sold in 72 countries including the United States, France and Italy, becoming Chinese clothing brands. Pride in the middle. In the future, Bosideng will be committed to the long-term development of China's design globalization, let the excellent design and brand concept into more people's vision, and bloom the beauty of "Chinese down jacket".