Mickey Mouse Sells But Adidas Kids Quietly Fight Parents

“Traditional cute children's wear is not popular at present, and adult-oriented leisure, sports, or personal clothing are more likely to be favored by young mothers,” said Wang Min, manager of the infant and baby supplies section of Hangzhou Department Store.

In the baby products section on the fourth floor of the Hangzhou Department Store, children's clothes such as Mickey’s traditional cartoon image appear to have enjoyed modest sales this year. "Basically in the state of capital preservation." Manager Wang said. The sales of some casual sports brands such as Nike, Adidas, and Sanmu Bidi, as well as individual apparel, have increased significantly. "Like the first half of the year, sales of Nike and Adidas rose by 43% and 20% over the same period last year."

In Adidas's children's wear area, children from a two-year-old baby to a teenager have a full size. The smallest size child wear is suitable for a child who is only 92 cm tall. "Come to pick out such sportswear is basically some young parents, especially some parents themselves prefer to wear sportswear." Salesperson said.