Yuet Newborn 丨Follen 2019 Spring and Summer Fashion Release Ceremony

FLLORIN begins with creation and starts from the new. On July 16th, 2018, Follen held a 2019 spring and summer fashion release ceremony at the Pullman Hotel in Guangzhou with a new look. A number of fashionistas, fashion industry big coffee and media guests have participated in the grand event, detonating new fashion ideas.

Shengdian direct attack: new technology, new vision, new image, innovative design

In 2018, Follen presented a new concept, a new VI, a new terminal SI and a new product. In the casual fashion style, the trend is leaping to the future, and the future is more and more life-changing.

On the evening of the event, technology was used to light up the vision and innovation to release vitality. The visually stunning naked-eye 3D show is performed by Fleming's new LOGO, which instantly ignites the ceremony. The large curved LED and V-shaped T-station directly hit the line of sight. The multi-product elements of Follen interpret the brand's fashionable leisure and euphoric personality with the help of international, modern and fashionable video interpretation. 50 Chinese and foreign models shocked the show, activated the 2019 spring and summer show, the ultimate interpretation of the three new series of Folan - light sports series, POLO series, Jane European fashion series, Flen's new product image officially moved.

In this event, the new flagship store of Folun was officially unveiled, opening a new chapter in the strategic layout of the brand.

Fashion pattern: multi-functional fashion brand, defining Folun

In the era of consumption upgrades, consumer demand is also increasingly diversified and personalized. Folun responded with a voice, with men's clothing as the leading factor, radiating the category structure of women's wear and parent-child wear, giving the brand a diversified connotation, using cost-effective product positioning to accurately grasp the market demand.

With the core concept of “leading China's contemporary casual fashion brand”, Folun has extracted the six key words of “family, health, happiness, trust, environmental protection and pride”. Folun cares about fashion design, describes leisure feelings, inspires fun, enjoys life, interprets the spiritual attitude of Huanxin Vision, and interprets the new wave of fashion life.