Expanding the clothing retail market NSYC accelerates the pace of nationwide expansion

After the National Day, the clothing market entered a comprehensive peak season, and the comprehensive layout of offline retail became the main force at the current stage of major brands. So what is the planning of the NSYC women's wear as the main fast fashion? Due to the improvement of the core competitiveness of the company's brand, the product and retail capacity upgrade effect has initially appeared. NSYC women's channel layout has been significantly deeper than that of the same period of last year, mainly due to the opening of joint stores in the sinking market and the distribution of direct stores in shopping centers. These actions have brought new retail growth points to NSYC women's wear.

From the perspective of brand competitive advantage, transformation, store new retail channels, services, etc., we conduct a comprehensive analysis and try to understand the future development plan of NSYC women's wear.

01

Q: Where is the competitive advantage of NSYC women's clothing?

A: Our strengths are mainly reflected in the brand concept and the value of the goods. The biggest competitive advantage of NSYC women's wear is the product strength, and the price is very high. The main push is fast fashion women's style, the price of clothes is acceptable to everyone. Of course, the store experience of NSYC women's clothing creates a relaxed, comfortable and casual shopping environment.

02

Q: What kind of transformation has NSIC women experienced?

A: At first, NSYC women's clothing was mainly targeted at brand discounts. After a period of development, for the brand's specialization, we repositioned the brand as fast fashion, and NSEC as the main brand name, and applied for registration of trademarks, now NSYC women's development Quickly, physical stores are spread all over the country.

03

Q: How does NSYC women look at the role of young people in apparel retail?

First of all, for young people, clothing is a very important way for him or her to express a personal life. Most of them still pay great attention to quality and price. It is not cheap, nor is it popular. He (she) will consider this dress, whether it can be worn at some point, or an extension of life.

Second, we must meet the needs of modern young people for individuality. So at this time, the costume also plays a very good role, how to give him (her) personality, but also allows him or her to easily integrate into the scene.

04

Q: What is the core part of NSYC women's new retail?

A: The new retail representative has three things that are important to NSYC:

First, the brand, NSYC women's clothing is not an ordinary brand, we hope that everyone can have a contact point with our brand.

Second, the product line of NSYC women's clothing is very wide.

Third, experience and experience are a very important part of NSYC women's clothing in the retail store system, from the goods and services of the store.

05

Q: What is the business model of NSYC Women's Wear?

A: In the business model, NSYC Women's Optimization of the traditional store franchise model, through a diversified product combination model, expand the product line to enhance the store's ability to continue to profit. In the future, the company should take the core market benchmarking store as the axis, and take “shopping, business introduction, and store introduction” as the core of market development strategy, and realize all-round development of company investment, social investment, franchise and other channels.

In addition, NSYC women's clothing in the introduction of the "zero inventory zero risk" policy, the deposit expired interest-free refund, according to the deposit with the corresponding multiple of goods, the headquarters is responsible for inventory, 10 days of re-export, the associated store is only responsible for shop renovation, labor and Sales, compared to other brands to join the high inventory, zero inventory policy for the majority of franchisees to lower the threshold of opening a store, only a few tens of thousands of dollars to open a shop.

In addition, in addition to brand promotion, category expansion, channel construction, and industrial chain expansion, NSYC women's clothing also has many actions in commercial mergers and acquisitions. By integrating high-quality clothing brands in the same industry, strategic investment, mergers and acquisitions, acquisitions, etc. Rapidly expand the number of stores, and constantly enhance the brand influence.

Under the background of consumption upgrading, NSYC women's enterprises have accelerated their expansion and occupation of the market in the main business, and strived for development in the “seeking stability”. The way of “direct operation + joint venture + mergers and acquisitions” is the starting point for the accelerated development of the company's brand. It is also an important measure for NSYC women's wear to the national market.

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