Wu Jianmin was elected vice president of China Textile Association to "clothing" for the media to win a new future
On December 6, 2017, the annual meeting of Chinese textile entrepreneurs and the 5th session of the 9th Central Committee of China Textile Enterprises Association were held in Beijing. As the newly elected vice president of China Textile Industry Management Association, Wu Jianmin, chairman of Shandong Shu Lang Garment and Accessories Co., Ltd., made a speech on the theme of "win-win cooperation and cooperation based on business development experience and brand strategy deployment" The delegates alike.
In recent years, the development of China's textile industry for all to see the changes in the development boom in the emergence of many representatives of innovative garment enterprises, Shandong Shulang Garments Co., Ltd. is one of them. Shulan focused on fashion 18 years, completed the differentiation of the brand market, the concept of the development of differentiation, while in the "Internet +" era, established to open up online and offline business channels, more importantly, more and more at home and abroad Outstanding companies and brands to come and Shulan cooperation, and in the international fashion scene won the right to speak.
"To say the greatest result of Shurang, I think the company has a multi-brand cluster, with more than 10 years to make multi-brand differentiation, through continuous self-denial, from the perspective of lifestyle and consumer surprises, brand creation Is the essence of product quality and service. "Wu Jianmin, chairman of Shandong Shulang Garments Co., Ltd., said the success of Shulang stems not only from the accurate grasp and breakdown of market trends of consumer upgrading and social stratification , But also inseparable from the symbiotic win-win situation with employees, customers and the community, as well as its commitment to quality and self-innovation. In the face of industry restructuring and upgrading, companies must look for their own foothold, forging power within the enterprise.
In 2012, the three main brands of Shurang women's garments have made outstanding achievements in the consumer market. However, in the face of sluggish export demand and weakened traditional advantages in 2013, Shulan decisively made great changes to promote and adjust the multi-brand development strategy , New brands such as "Drunk Cool", "Kelei Duomu", "Three to Three" and "Fengsong Coats Square" have been widely recognized on the basis of their original brands. Since then, they have formed brand differentiation Competitive Advantage. After the launch of the new brand, making the company's brand series more serious.
In 2014, the business model in China was constantly changing. The purely real economy was developed as a more comprehensive and complex online and offline composite model. The proprietary e-commerce brand launched by Shulang quickly gained market recognition. Scholaris growth in the field of electricity providers to effectively digest the inventory of physical stores, while achieving a new income, online and offline complementary advantages for businesses and brands to create more benefits.
In 2015, Shulang opened a new era of international cooperation, increased its international joint-venture and cooperation, and established a men's brand Chinese company with the Danish Royal brand PWT Group. It established an American R & D Technology Center in New York, drawing on overseas operation experience and management experience, Integrate global fashion design resources, enhance platform international management level and domestic market operation level, establish Chinese brand international image. Signed HERMES Hermes former design consultant Katha Gina, DIOR and MAXMARA former product director and other top international designers, strengthen the brand product technology level, establish an international awareness of brand product management.
In 2016, Shurangama's development tone is cooperation, sharing and win-win situation. This year as Shurang comprehensive reform and full opening of a year, insist on the introduction and going out, with Schuolan 18 years to create online and offline, domestic and foreign sound marketing network, so that the nation's fabric, accessories manufacturers Agents together, the use of this platform Shulang, the country, all over the world to bring in, to make Shu Lang formed a multi-brand, all channels, the common development of domestic and international fashion group.
"When it comes to the biggest change in these five years, I think it is that enterprises have a multi-brand cluster that uses more than 10 years to differentiate their brands. By constantly negating themselves and looking for inspiration from lifestyles and surprises for consumers, , The essence of brand creation is the essence of product quality and service. "Wu Jianmin said:" In the future, no matter how the external environment changes, Shulang will continue to move forward boldly to speed up the market expansion and continue the transformation and upgrade, Change and change our strategic direction, look to the world, hoping to further enhance the brand's international level; the same time, we must further improve the degree of brand refinement, brand integration and do a good job in order to train qualified personnel and the introduction of foreign talent phase Combination, relying on the international market design philosophy and mode of operation, to find suitable for their own development of Chinese enterprises to grow.
Today, under the leadership of innovative thinking of Chairman Wu Jianmin, Shu Lang has become a model of industrial restructuring and upgrading and international cooperation through multi-brand clusters, opening up the online and offline cooperation, cross-border cooperation, the integration of men and women and internationalization. To become a multi-brand, multi-channel fashion group with men's, women's, children's wear and accessories, and its 10 independent innovation brands and more than a thousand entity stores, the omnichannel marketing has been realized.
"In the new era of consumption, even though there are various ways of using and ingenious, but the original business can not change, the principle of quality can not be changed, the responsibility and responsibility of entrepreneurs can not change." Wu Jianmin convinced that as long as the "stick to" care Good "quality", "Shulang Xin", in the pursuit of fashion dream on the road, Shulang will certainly realize their own brand dream, the world dream. It is based on this, whether it is from the choice of fabric, or to product design and then to the processing technology and other sectors, 18 years Shulan always put the quality first in the production, and strive to achieve the perfect product, excellence.
On the other hand, Shulang has conducted long-term and in-depth cooperation with many outstanding suppliers both at home and abroad and has established a "one-stop" industrial chain covering R & D, production, procurement, textile, dyeing and finishing, sales and logistics. Coordinated development, all aspects of mutual acceptance, cooperation and mutual benefit, win-win development model. In the words of Wu Jianmin, only win-win can win-win situations. The development of enterprises is to bring more people together to build wealth and build a beautiful China together.
Just as Su Lan advocates sunshine, taste and positive energy lifestyle, today's Scholang is taking a brand-new stance and innovation pace and swaggering in the international arena to win the new future.
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