Henan Qingfeng: How does the home industry start from the wind?

HC Coatings News: In October, Jinqiu entered the Qingfeng County Industrial Cluster District, 5 km south from Renhe Road along Renmin Road. On both sides of the road, a row of standard workshops with a height of more than 8 meters rises from the ground. The steel frame stands flat, and people from a group of constructions can be seen everywhere. This is the scene of Qingfeng's construction of more than 100 settled enterprises in the Beijing-Tianjin-Hebei, Jiangsu-Zhejiang-Guangdong home furnishing industry, just like a magnificent picture.

Why is the Qingfeng home furnishing industry flourishing? Zhang Jiabao, president of the Jiangxi Furniture Chamber of Commerce, said: "The Qingfeng policy is good and the service is good. Everyone is willing to come here to invest and start a business."

yesterday--

Sweat hard and hard to enter

Qingfeng, located in the ancient Yellow River, is a large agricultural county, industrial poor county, financial resources are weak, but Qingfeng people have bones, not to lose! In 2009, the Henan Provincial Government officially approved the construction industry cluster area of ​​Qingfeng County, and began to be ambitious in the blank land with a planned area of ​​9.3 square kilometers.

- Select the leading industry. Furniture manufacturing is the traditional industry of Qingfeng. It has the reputation of “hometown of furniture”. More than 200 small enterprises and small workshops radiate more than 300 kilometers of urban and rural markets. Compared with surrounding areas, it has location, transportation, raw materials and elements. Unique advantages such as cost and human resources. In 2010, many well-known experts were hired to make plans and think. Ma Zhonghui, a well-known economist and researcher at the Development Center of the State Council, has compiled a high-quality development plan for the industrial agglomeration area of ​​Qingfeng County. According to the plan, taking the furniture industry as the leading factor, based on the existing foundation, through five years or longer, Qingfeng will be turned into a “China Central Home Furnishing Industry Base” for the whole of China.

- Rational planning of the layout. The 5 square kilometers south of Renmin Road in the gathering area will be planned as a home industrial park, and the home industrial park will be planned as 9 areas. The 1-3 district will build a standardized factory building, which will be built by the government and then rented, mainly to undertake the transfer of small and medium-sized enterprises. . The 4-9 districts are enterprises that need to supply land separately for the transfer, and the enterprises shall build independently according to the planning requirements.

- Build a carrier platform. In accordance with the construction policy of “function collection construction”, the accumulated investment is 2.8 billion yuan, and the high-standard construction of the roads in the agglomeration area is 58.7 kilometers. One water supply plant with a daily water supply capacity of 30,000 tons is built, and the supply and drainage network is 67 kilometers. A substation of power station, 54 kilometers of high-voltage power double-loop power supply, full coverage of gas supply, communication and sewage. 300,000 square meters of standardized factory buildings have risen from the ground, and more than 1,000 apartments have made the staff happy to live.

——Strengthen investment promotion. First of all, aiming at the four major sectors of the Pearl River Delta, the Yangtze River Delta, Sichuan, and the Bohai Sea Furniture, and in-depth targeted investment. Southern home, all-friends furniture, double tiger home, good scenery home group to Qingfeng landing roots. Followed by Beijing-Tianjin-Hebei, Jiangsu, Zhejiang and Guangdong, Fengfeng County Party Secretary Feng Xiangjun, the county magistrate Liu Bing led the team, and successively attacked Hebei Xianghe, Beijing Tongzhou and surrounding areas, and their results were superimposed. In the second half of last year, the number of new home furnishing companies has exceeded 100, surpassing the total before 2015.

- Create a service environment. In order to change the style of cadres and accelerate the development of enterprises, Qingfeng took the lead in proposing "ten not" for party members and cadres. Don't regard yourself as an official; don't regard yourself as a "secondary passer"; don't make it big, don't make it to your heart; don't say no to the company; don't be afraid of trouble; don't let the company run; don't do it, don't worry about it; don't care Don't mix personal interests; don't miss the opportunity to contribute to your home. The county party members and cadres have contrasted the "ten do not", and strengthened the "love me Qingfeng, dedication to home" consciousness, contributing to the rapid development of enterprises. Going deep into the front line, serving enterprises "zero distance." The members of the four major groups of Qingfeng County adhered to the "half-day work method", handling work affairs indoors for half a day, and going to the project site for half a day to understand the situation and solve problems on the spot; the main leaders of the county convened the functional departments such as land, housing construction, development and reform commission, finance and environmental protection. The person in charge will form a “grass cap service team” and insist on daily coordination to solve problems at the project site; the project responsible unit will provide round-the-clock service. Responsibility to people, service companies are "full trusteeship." For the project to be implemented, the county-level unit sub-contract responsibility system shall be implemented, and the person in charge shall be responsible for the project. From the signing, landing, construction to commissioning, the implementation of the package certificate, package coordination, package construction, package supervision, package progress, “five packages” to build a full service chain. Customized on demand, service companies "all-round". Construction of enterprise service centers, establishment of administrative service halls, 44 service windows of 26 key functional departments, centralized office, listing services, joint approval, first question, responsible for deadlines.

- Strengthening factor protection. Land security. "To plan the place, to save the land to the intensive, to the relocation of the village and to the place of the land, to the land to organize the land, to the disk to save the amount of land," five measures simultaneously. Emphasis on scientific planning, increase investment intensity, building density, floor area ratio, implement village relocation into the community, tilt the construction land, recover the idle land of the enterprise according to law, and expand the development space of the enterprise through multiple channels. Funding guarantee. “Strengthen the five measures of attracting investment, promoting bank-enterprise cooperation financing, operating city replacement funds, striving for national project investment, and activating public entrepreneurship and innovation investment”, multi-path to reduce capital pressure for enterprises. Talent protection. County vocational secondary schools set up professional courses in furniture manufacturing and furniture design, and cultivate talents for enterprises. The Talent Training Center has trained more than 8,000 technicians (times) for enterprises, and has maintained regular contact with more than 30 institutions of higher learning and scientific research institutions. It has accumulatively grafted and transformed 37 scientific and technological achievements, and introduced more than 100 high-level talents. Development provides talent support.

- Establish incentives. In order to speed up brand creation, Qingfeng County Finance has spent 10 million yuan as a brand building fund. For enterprises that have obtained well-known trademarks and well-known trademarks in the country, they will be awarded RMB 500,000 and RMB 300,000 respectively; the quality award of the county magistrate will be awarded, and 300,000 yuan and 200,000 yuan will be awarded respectively for obtaining national-level famous products and provincial-level famous products. Establish a venture development fund, grant 100,000 yuan discount loans to college students returning to their hometowns, and give 50,000 yuan discount loans to entrepreneurs returning home to work abroad. Establish an investment promotion fund. For those who have made significant contributions to the investment promotion of Qingfeng, they will be rewarded with 4‰ of the amount of investment.

- Innovative working mechanism. Adhere to the project construction and scheduling system. Scheduled on Monday, the schedule is reversed, time is forced, and account management is managed; two Mondays are reviewed. According to the progress of the account check, check the problem with the node; report it on January. Through observation, the completion of work tasks on time, and cash rewards. For the slow action, the slow progress is exposed on the large screen of the complex. Create the "Mazard Work Method". The main leaders of Qingfeng County, the heads of functional departments, one Mazar per person, 8:00 every day, concentrated on the project site to work on the spot, to check the truth, to find the crux of the problem, not to break the difficult problem, not to accept the soldiers, the cold winter and perseverance. Established a gathering area police station, discipline inspection and supervision office. The company will effectively curb the illegal acts such as malicious construction, construction and production operations in the construction and production operations, and promptly investigate and deal with illegal acts such as unreasonable apportionment, arbitrary fines, and arbitrary charges.

Nowadays--

Glorious and pleasing results

After more than seven years of hard work and more than seven years of hard work, today's Qingfeng Industrial Cluster is no longer an industrial cluster in 2009. The impressive results are not story legends, mirages, but real and real.

- The scale of the cluster has doubled. Xiaoyue Road Nanyan, Renhe Avenue South Extension, South Ring Road South Section, Xingyuan Road, Jinyun Road, Shangua Avenue and other 6 vertical 7 horizontal roads outline a new layout of 10 square kilometers of furniture industry park, area ratio 2009 More than doubled. The number of companies entering the company exceeded 180, double the total before 2015. There are 49 home furnishing enterprises, accounting for 70% of the gathering area, and more than 30 leading enterprises such as Zhongshun Furniture, Yada Golden Eagle, Yada Shengpin, Yipin Longteng and Fengchuan Tengyi, with an annual production capacity of more than 500 million yuan.

——The ability to drive is rapidly increasing. Figures show that in 2011, 2,500 people engaged in the furniture industry, more than 25,000 rural laborers turned into industrial workers, an increase of more than 10 times.

——The industrial chain is deeply extended. The industrial chain has been extended from the upstream to the downstream, and the downstream industries such as large-scale logistics and commercial complexes have begun to surge; the product chain has moved from the low-end to the middle-end, from homogenization to differentiation, sheet metal processing, new coatings, sponges, glass, etc. The supporting products are matured; the value chain has soared from the low end to the high end, and new technologies and new materials have been widely used, and the added value has been several times and ten times. The production model has turned to individualization and customization, and the business model has shifted to e-commerce and “Internet +”.

-- The research and development capabilities have been significantly enhanced. There are 3 research institutes at or above the municipal level represented by New South Home, and 1 Qingfeng Furniture Research Institute of Nanjing Forestry University. The R&D capital investment of enterprises accounts for 2.8% of the added value. Accumulatively researched and developed more than 70 new products, 7 products won national invention patents, 4 products won provincial-level scientific and technological progress awards, 6 national “well-known trademarks” and 5 provincial “famous trademarks”.

-- The economic benefits have increased significantly. In the first half of 2017, the fixed assets investment in the home industry was 9.56 billion yuan, accounting for 90.4% of the county, the main business income was 13.36 billion yuan, the county accounted for 51.4%, the added value was 2.87 billion yuan, and the county accounted for 50.7. %, becoming a veritable Qingfeng economic growth pole.

- The environment has changed a lot. Corporate environmental pollution control, strong attack. More than 20 enterprises using boilers in the district have realized “coal to gas”, and the surrounding enclosures, sprinkler facilities, construction site hardening, bare loess and material coverage at the construction site all reached 100%, and the greening rate of the production enterprises Achieve 20% and achieve cleaner production. It presents a beautiful scene with a blue sky, a clear air, a straight road, and a beautiful appearance.

tomorrow--

Confidence

More than 7 years of hard experience, more than 7 years of experience accumulation. The Qingfeng furniture industry cluster has fully demonstrated the wisdom of Qingfeng from scratch, from small to large, from weak to strong. Sichuan furniture, Beijing-Tianjin-Hebei furniture, Jiangsu, Zhejiang and Guangdong furniture have entered incessantly, and the South, North, East and Central furniture have gathered together. The big pattern of competition for development has been formed and is ready to go. After 3-5 years of precision, Qingfeng's home industry development will present another different scene.

-- The industrial chain is more complete. Vigorously build a three-dimensional home industry supporting system, improve the degree of division of labor and cooperation, promote the construction of industrial chains such as home and high-grade fiberboard, home hardware, sponge, glass, sofa fabric, design and processing, product inventory, logistics and transportation, and build civil furniture. Product system for office furniture, hotel furniture, children's furniture, solid wood doors, campus furniture and special purpose furniture. A multi-variety, flexible and high-end modern furniture industry chain will be formed.

- The business model is more optimized. Construct an e-commerce platform integrating home product design, display, information and procurement functions, and promote enterprises to accelerate major changes in sales, improve service capabilities, combine online sales with offline experience, form online acceptance feedback, and coordinate communication offline. , after-sales closed loop of direct distribution by manufacturers. E-commerce, "Internet +" business model is more mature, more and more enterprises will shift to O2O mode; personalized, customized production mode will become a new engine for rapid development in the new normal background.

- "One place, one city + model". Relying on "China's Central Furniture Industry Base", taking model innovation as the forerunner, commerce-driven manufacturing, manufacturing and promoting trade, production chain, supply chain and sales chain are closely integrated, and strive to create "the largest plate in central China." The furniture production base has formed a home business logistics center in central China. Improve the home service platform, dig deep into the connotation of home, reflect the urbanization of the home, and make Qingfeng a "Chinese brand home direct sales city" with home production, procurement and logistics. Taking people and avenues as the main axis, we will speed up the construction of exhibitions and exhibition platforms for enterprises, and build a “10-mile long street” for home sales. Through a period of hard work, we will become a model for the integration of home-based production cities with unique characteristics. "China's central home capital" will be a matter of course.

-- The development momentum is stronger. It is estimated that the scale of the home industry cluster will exceed 10 square kilometers in 2020. The total number of enterprises exceeded 300, the main business income exceeded 40 billion yuan, the annual sales revenue of 3 enterprises exceeded 5 billion yuan, and the 10 enterprises exceeded 2 billion yuan. Five new nationally renowned brands will stand out in the home industry cluster.

Editor in charge: Wang Qian 5

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